# NuORDER > NuORDER is a leading B2B wholesale e-commerce platform that connects brands and retailers through a digital marketplace. It provides tools for virtual showrooms, digital catalogs, and mobile ordering, aiming to replace traditional paper-based wholesale processes. Following its 2021 acquisition by Lightspeed Commerce, it has been integrated into a broader suite of retail and commerce solutions. - URL: https://optimly.ai/brand/nuorder - Slug: nuorder - BAI Score: 88/100 - Archetype: Challenger - Category: E-commerce Software - Last Analyzed: May 8, 2026