{"name":"Nurbank","domain":"nurbank.kz","url":"https://optimly.ai/brand/nurbank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Nurbank is a Kazakhstan-based bank offering financial products and services to individuals, legal entities, and businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"description","label":"Description","shape":"text","content":"Nurbank is a bank founded in Atyrau in 1992, with its head office moved to Almaty in 2002. It provides banking, lending, deposit, payment, card, currency exchange, and domestic and international money transfer services, including digital and online services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Nurbank's stated values include openness to new things, results orientation and accountability, teamwork, care for health and society, respect, and inclusivity. Its 2025–2027 strategic goals include expanding digital and online services, offering diverse financial and non-financial products, developing micro-, small-, and medium-sized businesses, growing international money transfer services, and transitioning customers to online service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nurbank.kz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informational, service-oriented, and security-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1992","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Almaty, Kazakhstan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Nurbank helps individuals, legal entities, and businesses manage borrowing, saving, payments, cards, currency exchange, and domestic and international money transfers through branch, ATM, POS, and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Consumer and business banking\nSecured and unsecured lending\nMortgage lending\nLoan refinancing\nDeposit and savings products\nDebit cards\nPayments and contactless payments\nCurrency exchange","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Nur24.kz mobile application\nSecured loans\nUnsecured loans\nExternal and internal loan refinancing\nMortgage loans\nAQYL educational deposit\nNur Altyn Optimal deposit\nNur Altyn Replenish deposit","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, legal entities, and micro-, small-, and medium-sized businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking personal banking, lending, deposits, cards, payments, or money transfers; legal entities; and micro-, small-, and medium-sized businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Borrowing for personal needs or purchases\nMortgage financing\nRefinancing existing loans\nSaving and educational finance\nMaking domestic and international money transfers\nSending money by phone number or card to card\nUsing debit cards and contactless payments\nCurrency exchange","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to personal and business banking services\nAccess to secured, unsecured, mortgage, and refinancing loans\nAbility to save through deposit products\nAbility to make domestic and international transfers\nAbility to pay with debit cards and contactless payment services\nAccess to online and digital banking services\nAccess to banking through branches, ATMs, and POS terminals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nurbank.kz","updated_at":"2026-11-07T05:20:07.650093+00:00"}]}],"last_refreshed_at":"2026-11-07T05:20:07.656678+00:00","last_changed_at":"2026-11-07T05:20:07.662707+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7895943e-d2f8-4067-b25e-654eaffa9649"}