{
  "slug": "obagi-medical-retinol-05",
  "name": "Obagi Medical Retinol 0.5",
  "description": "A highly effective, cream-based retinol formula that helps to renew your skin and gently releases ingredients to minimize the appearance of fine lines and wrinkles while promoting skin turnover to help minimize visible signs of skin aging with minimal irritation.",
  "url": "https://optimly.ai/brand/obagi-medical-retinol-05",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://www.obagi.com/products/obagi360-retinol-0-5-serum-fine-lines-wrinkles",
  "baiScore": 34,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Skincare",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-26T00:02:35.994Z",
  "verifiedVitals": {
    "website": "https://www.obagi.com/products/obagi360-retinol-0-5-serum-fine-lines-wrinkles",
    "founded": "N/A",
    "headquarters": "N/A",
    "pricing_model": "One-time purchase ($80.00) or subscription with a 15% discount ($68.00) delivered monthly, bi-monthly, quarterly, or every four months.",
    "core_products": "Obagi Medical Retinol 0.5 Smoothing Retinol Cream.",
    "key_differentiator": "A highly effective, cream-based retinol formula that gently releases ingredients to minimize irritation while still powerfully addressing fine lines, wrinkles, and promoting skin turnover. It is dermatologist-tested and has received industry awards.",
    "target_markets": "Individuals concerned with visible signs of aging (fine lines, wrinkles, sagging), acne, blemishes, skin discoloration, and uneven skin texture, including those with normal, oily, dry, combination, or sensitive skin.",
    "subcategory": "Retinol Serum"
  },
  "intentTags": {
    "problemIntents": [
      "Prescription Retinoids: Consulting a dermatologist for stronger, prescription-grade retinoids (e.g., Tretinoin) for more aggressive treatment of severe aging signs, acne, or specific dermatological co",
      "Embrace Natural Aging: Choosing not to use specific anti-aging products and allowing the natural skin aging process to occur without intervention, focusing on basic skincare like cleansing and moistur"
    ],
    "solutionIntents": [
      "Obagi Medical Retinol 0.5",
      "retinol for fine lines sensitive skin",
      "Obagi 360 Smoothing Retinol",
      "Other OTC Anti-aging Serums: Using alternative over-the-counter anti-aging serums or creams that focus on other active ingredients like Vitamin C, peptides, growth factors, or hyaluronic acid to addre"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1785152599964
}