{"name":"Obsidian Theatre Company","domain":"obsidiantheatre.com","url":"https://optimly.ai/brand/obsidian-theatre-company","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Obsidian Theatre Company is a Canadian theatre company focused on training, developing, producing and showcasing Black artists and theatre.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 2000, Obsidian Theatre Company describes itself as Canada’s leading culturally specific theatre company and an award-winning organization. It produces plays from a worldwide canon, primarily works by highly acclaimed Black playwrights, and operates training and artist-development programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To train, develop, produce and showcase Black artists and present theatre that reflects the diversity and richness of the Black experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Mumbi Tindyebwa Otu — Artistic Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://obsidiantheatre.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Bold, community-focused, celebratory and artist-centered, with emphasis on Black identity, excellence and accessibility.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2000","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Toronto, Canada","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides platforms, training, mentorship and production opportunities for Black artists while bringing culturally specific Black theatre to audiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Producing theatrical performances\nCo-producing with theatre and arts organizations\nTraining Black artists in non-performance disciplines\nDeveloping plays by Black playwrights\nMentorship and group-based artist development\nProviding grants for theatre creators","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Live theatre productions and seasons\nYoung, Gifted and Black paid national training program\nPlaywrights Unit national play-development program\nRecommender Grants for Theatre Creators\nSeason passes and theatre tickets\nOTC merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Ticket pricing varies by production and partner venue. The company has used countdown pricing for independently produced work, with discounts of 15% to 40% for advance purchases, and states that it aims to keep ticket prices as accessible as possible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Theatre and performing arts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Theatre audiences, Black artists and playwrights, theatre creators, donors, members and corporate supporters.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Black artists and playwrights seeking training, mentorship, development, grants or production opportunities; and audiences seeking Black-led and culturally specific theatre in Canada.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attend live productions featuring Black playwrights and artists\nDevelop a play through group sessions and individual mentorship\nReceive paid training in a non-performance arts discipline\nApply for grants supporting theatre creation\nPurchase theatre tickets, season passes or merchandise\nSupport the company through donations or sponsorship","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Black artists receive training, mentorship, development and production opportunities.\nPlaywrights receive structured support for developing new work.\nAudiences experience theatre centered on diverse Black identities and experiences.\nTheatre creators can access grant support.\nAudiences can access advance-purchase discounts and flexible ticket exchanges for some productions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://obsidiantheatre.com","updated_at":"2026-11-08T02:38:06.133119+00:00"}]}],"last_refreshed_at":"2026-11-08T02:38:06.140389+00:00","last_changed_at":"2026-11-08T02:38:06.147012+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2f114941-1ac8-4695-88a7-108793b65b64"}