# Obvious Ventures > Obvious Ventures is a San Francisco-based venture capital firm that invests in startups aiming to achieve both financial profit and positive global impact. Founded in 2014, the firm focuses on companies within three main pillars: Sustainable Systems, Healthy Living, and People Power. It is well-known for being co-founded by Twitter co-founder Evan Williams. - URL: https://optimly.ai/brand/obvious-ventures - Slug: obvious-ventures - BAI Score: 82/100 - Archetype: Challenger - Category: Financial Services - Last Analyzed: April 10, 2026 ## Competitors - Breakthrough Energy Ventures (https://optimly.ai/brand/breakthrough-energy-ventures) - Dfc Double Bottom Line Partners (https://optimly.ai/brand/dfc-double-bottom-line-partners) - Lowercarbon Capital (https://optimly.ai/brand/lowercarbon-capital) ## AI-Suggested Alternatives - Bootstrapping (https://optimly.ai/brand/bootstrapping) ## Also Referenced By - Collaborative Fund (https://optimly.ai/brand/collaborative-fund) ## Buyer Intent Signals Problems: Bootstrapping: Founders using personal savings or credit to grow without outside capital. | Sustainability Consultants: Hiring specialized consultants to help with ESG (Environmental, Social, and Governance) reporting or sustainable business modeling. Solutions: world positive venture capital | Ev Williams venture fund | VC firms focusing on healthy living | best early stage robotics investors | sustainable systems investment firms | top 10 series A investors 2024 | Generalist Venture Capital: Generalist VC firms like Sequoia or Andreessen Horowitz that invest across all sectors without a specific 'world positive' focus.