{"name":"Octopus card","domain":"octopus.com.hk","url":"https://optimly.ai/brand/octopus-card","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Octopus is a Hong Kong stored-value payment service offering physical and mobile Octopus cards for transport, retail and other payments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"},{"key":"description","label":"Description","shape":"text","content":"Octopus provides contactless payment products and services for riding public transport, shopping, dining, online payments and selected cross-border payments. Its offerings include physical cards, mobile Octopus services, the Octopus App, Octopus Wallet, automatic add-value services and custom Octopus products for businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://octopus.com.hk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Enables convenient contactless payment for public transport, retail purchases, dining, online services and selected cross-border transactions, while supporting balance management and automatic top-up.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Contactless public transport payment\nRetail and dining payments\nMobile payments on Android and other supported mobile platforms\nOctopus App and Octopus Wallet account management\nBalance and transaction checking\nAutomatic Add Value Service\nTop-up via bank account, Faster Payment System, credit and debit cards, and cash\nOnline payments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Standard Octopus\nPersonalised Octopus\nChild, Adult and Elder Octopus cards\nJoyYou Card\nTourist Octopus\nOctopus – China T-Union Card\nSpecial Edition Octopus cards\nOctopus ornaments and accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Standard On-Loan Octopus cards require a refundable HK$50 deposit. Listed initial stored values are HK$50 for Child, HK$150 for Adult, HK$50 for Elder and HK$130 for Personalised Octopus; Personalised Octopus has a HK$20 handling charge.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Payments, public transportation and retail services; also corporate promotional products and branded gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual consumers, public transport users, students, children, adults, elders, tourists, mobile-payment users and business customers seeking branded or licensed Octopus products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Hong Kong consumers and visitors who need a stored-value payment method for transport and everyday purchases, plus companies seeking corporate gifts, branded Octopus cards or licensed products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Paying public transport fares\nPaying at retail outlets and restaurants\nUsing Octopus on an Android device\nTopping up an Octopus through the Octopus App, bank account, FPS or payment cards\nManaging balances and transaction history\nMaking online payments\nPaying Thai merchants accepting PromptPay QR payments through Octopus Wallet\nCreating corporate gifts or commemorative Octopus cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient tap-to-pay travel and shopping\nAccess to physical and mobile payment options\nAutomatic replenishment when balance is insufficient\nAbility to transfer a physical Octopus to a compatible Android device\nMobile card backup and restoration through cloud services\nSupport for multiple card types and fare concession eligibility\nBranded corporate gifts and promotional products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://octopus.com.hk","updated_at":"2026-11-07T19:43:29.432835+00:00"}]}],"last_refreshed_at":"2026-11-07T19:43:29.454071+00:00","last_changed_at":"2026-11-07T19:43:29.465223+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=91aa0130-01f1-4353-a498-264f18856c9b"}