# Octopus card

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/octopus-card
- **Dataset:** https://optimly.ai/brand/octopus-card.json
- **Markdown:** https://optimly.ai/brand/octopus-card/llms.txt
- **Official website:** https://octopus.com.hk
- **Slug:** octopus-card
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** Octopus is a Hong Kong stored-value payment service offering physical and mobile Octopus cards for transport, retail and other payments.
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

- **Description:** Octopus provides contactless payment products and services for riding public transport, shopping, dining, online payments and selected cross-border payments. Its offerings include physical cards, mobile Octopus services, the Octopus App, Octopus Wallet, automatic add-value services and custom Octopus products for businesses.
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

## Identity

- **Website:** https://octopus.com.hk
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

## Offerings

- **Problem solved:** Enables convenient contactless payment for public transport, retail purchases, dining, online services and selected cross-border transactions, while supporting balance management and automatic top-up.
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

- **Core capabilities:**
  - Contactless public transport payment
  - Retail and dining payments
  - Mobile payments on Android and other supported mobile platforms
  - Octopus App and Octopus Wallet account management
  - Balance and transaction checking
  - Automatic Add Value Service
  - Top-up via bank account, Faster Payment System, credit and debit cards, and cash
  - Online payments
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

- **Products / SKUs:**
  - Standard Octopus
  - Personalised Octopus
  - Child, Adult and Elder Octopus cards
  - JoyYou Card
  - Tourist Octopus
  - Octopus – China T-Union Card
  - Special Edition Octopus cards
  - Octopus ornaments and accessories
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

- **Pricing:** Standard On-Loan Octopus cards require a refundable HK$50 deposit. Listed initial stored values are HK$50 for Child, HK$150 for Adult, HK$50 for Elder and HK$130 for Personalised Octopus; Personalised Octopus has a HK$20 handling charge.
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

## Audience

- **Target industry:** Payments, public transportation and retail services; also corporate promotional products and branded gifts.
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

- **Customer base:** Individual consumers, public transport users, students, children, adults, elders, tourists, mobile-payment users and business customers seeking branded or licensed Octopus products.
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

- **Ideal customer profile:** Hong Kong consumers and visitors who need a stored-value payment method for transport and everyday purchases, plus companies seeking corporate gifts, branded Octopus cards or licensed products.
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

- **Use cases:**
  - Paying public transport fares
  - Paying at retail outlets and restaurants
  - Using Octopus on an Android device
  - Topping up an Octopus through the Octopus App, bank account, FPS or payment cards
  - Managing balances and transaction history
  - Making online payments
  - Paying Thai merchants accepting PromptPay QR payments through Octopus Wallet
  - Creating corporate gifts or commemorative Octopus cards
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

- **Customer outcomes:**
  - Convenient tap-to-pay travel and shopping
  - Access to physical and mobile payment options
  - Automatic replenishment when balance is insufficient
  - Ability to transfer a physical Octopus to a compatible Android device
  - Mobile card backup and restoration through cloud services
  - Support for multiple card types and fare concession eligibility
  - Branded corporate gifts and promotional products
Source: Brand's website (https://octopus.com.hk) · 2026-11-07

Page last updated 2026-11-07.

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