{
  "slug": "offeringtree",
  "name": "Offeringtree",
  "description": "OfferingTree provides an all-in-one studio management software solution designed for yoga, pilates, dance, fitness, coaching, and wellness businesses. It offers tools for booking & scheduling, marketing, website building, on-demand content, mobile apps, and reporting to help studios unlock their potential, acquire clients, and streamline operations.",
  "url": "https://optimly.ai/brand/offeringtree",
  "websiteUrl": "https://offeringtree.com/",
  "logoUrl": "https://logo.clearbit.com/offeringtree.com",
  "baiScore": 64.2,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Wellness Business Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-25T13:25:06.807Z",
  "verifiedVitals": {
    "website": "https://offeringtree.com",
    "category": "Studio Management Software",
    "what_it_does": "OfferingTree is an all-in-one platform designed to help wellness professionals and small business owners simplify their online presence by providing tools for building and managing websites, scheduling services, processing payments, and handling client communications. It includes features for booking and scheduling, a marketing suite, a website builder, on-demand content, mobile apps, and reports and analytics.",
    "primary_audience": "The primary audience includes studio owners and business owners in various fitness and wellness sectors such as Yoga, Pilates & Lagree, Boutique Fitness, Dance, Coaching, Wellness, Pole Studio, Gyms, Energy Healing, and Martial Arts. It caters to solo practitioners, new studios, and established studios with up to five locations.",
    "core_product": "An all-in-one business software platform that includes a no-code website builder, scheduling and booking systems for classes, appointments, and events, membership and package management, payment processing (Stripe-native), marketing automation, email and SMS marketing, an unlimited on-demand video library, mobile apps for clients and staff, and reports and analytics.",
    "parent_ownership": "OfferingTree is a founder-led Social Benefit Corporation based in Minneapolis, founded in 2016 by Eddie Arpin (CEO), Arvind Menon, and Alec Gorjestani. It is not a private-equity rollup or acquired company.",
    "named_competitors": [
      "Mindbody",
      "WellnessLiving",
      "Mariana Tek",
      "Momence",
      "Arketa",
      "Walla",
      "Punchpass"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790481993187
}