{"name":"Officeworks","domain":"officeworks.com.au","url":"https://optimly.ai/brand/officeworks","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australia-based omnichannel retailer offering technology, stationery, office furniture, education and art supplies, plus printing and technology services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"description","label":"Description","shape":"text","content":"Officeworks is Australia's leading destination for technology, stationery, furniture, education and art supplies. It operates more than 175 stores nationwide, offers 40,000 products, and provides services including Print & Create and Geeks2U.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help people work, learn, create and connect while creating positive impacts for its people, customers, communities and the planet.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://officeworks.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, value-focused, accessible and community-minded.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1994","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps families, students and businesses access everyday products and services for work, learning, creativity and connectivity at low prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Omnichannel retail through online and physical stores\nTechnology, stationery, furniture, education and art supplies retail\nPrint & Create services\nGeeks2U technology services\nSame-day and other delivery and collection options\nTechnology trade-in for Officeworks Gift Cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Phones and laptops\nCameras and computer accessories\nStationery and office supplies\nFurniture and storage\nPrint and create products and services\nEducation and art supplies\nGift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Everyday low prices, with a Price Beat Guarantee and free metro delivery over $65.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, office supplies, technology, furniture, education and art supplies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, students and businesses across Australia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Australian families, students, small businesses and other organisations needing technology, stationery, furniture, education and art supplies or related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Work and office supply procurement\nSchool and education supply purchasing\nTechnology and computer equipment purchasing\nHome and office furniture and storage\nPrinting, copying and creative projects\nTechnology support and services\nGift card purchasing\nTrading in used technology for an Officeworks Gift Card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than 40,000 products at everyday low prices\nConvenient shopping through more than 175 stores and online channels\nAccess to specialised Print & Create and Geeks2U services\nFaster collection and delivery options\nSupport for working, learning, creating and connecting","source_type":"1p_website","source_label":"Brand's website","source_url":"https://officeworks.com.au","updated_at":"2026-11-07T07:12:57.616001+00:00"}]}],"last_refreshed_at":"2026-11-07T07:12:57.778380+00:00","last_changed_at":"2026-11-07T07:12:58.050434+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8b229c28-fbfd-44f4-b2fb-8c9c9d0b68ae"}