# Officeworks

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/officeworks
- **Dataset:** https://optimly.ai/brand/officeworks.json
- **Markdown:** https://optimly.ai/brand/officeworks/llms.txt
- **Official website:** https://officeworks.com.au
- **Slug:** officeworks
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Australia-based omnichannel retailer offering technology, stationery, office furniture, education and art supplies, plus printing and technology services.
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Description:** Officeworks is Australia's leading destination for technology, stationery, furniture, education and art supplies. It operates more than 175 stores nationwide, offers 40,000 products, and provides services including Print & Create and Geeks2U.
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

## Identity

- **Mission:** To help people work, learn, create and connect while creating positive impacts for its people, customers, communities and the planet.
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Website:** https://officeworks.com.au
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Voice & tone:** Practical, value-focused, accessible and community-minded.
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Founded:** 1994
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

## Offerings

- **Problem solved:** Helps families, students and businesses access everyday products and services for work, learning, creativity and connectivity at low prices.
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Core capabilities:**
  - Omnichannel retail through online and physical stores
  - Technology, stationery, furniture, education and art supplies retail
  - Print & Create services
  - Geeks2U technology services
  - Same-day and other delivery and collection options
  - Technology trade-in for Officeworks Gift Cards
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Products / SKUs:**
  - Phones and laptops
  - Cameras and computer accessories
  - Stationery and office supplies
  - Furniture and storage
  - Print and create products and services
  - Education and art supplies
  - Gift cards
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Pricing:** Everyday low prices, with a Price Beat Guarantee and free metro delivery over $65.
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

## Audience

- **Target industry:** Retail, office supplies, technology, furniture, education and art supplies.
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Customer base:** Families, students and businesses across Australia.
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Ideal customer profile:** Australian families, students, small businesses and other organisations needing technology, stationery, furniture, education and art supplies or related services.
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Use cases:**
  - Work and office supply procurement
  - School and education supply purchasing
  - Technology and computer equipment purchasing
  - Home and office furniture and storage
  - Printing, copying and creative projects
  - Technology support and services
  - Gift card purchasing
  - Trading in used technology for an Officeworks Gift Card
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

- **Customer outcomes:**
  - Access to more than 40,000 products at everyday low prices
  - Convenient shopping through more than 175 stores and online channels
  - Access to specialised Print & Create and Geeks2U services
  - Faster collection and delivery options
  - Support for working, learning, creating and connecting
Source: Brand's website (https://officeworks.com.au) · 2026-11-07

Page last updated 2026-11-07.

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