{"name":"Official Ann Summers Online Store","domain":"annsummers.com","url":"https://optimly.ai/brand/official-ann-summers-online-store","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Online retailer offering lingerie, nightwear, sex toys, erotic lingerie, gift sets and related products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"},{"key":"description","label":"Description","shape":"text","content":"Official Ann Summers online store serving customers with lingerie, nightwear, intimate apparel, sex toys, gifts and lingerie advice. The site also supports in-store bra fitting and store discovery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://annsummers.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, confident, flirtatious and sex-positive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers find lingerie, intimate apparel and sexual wellness products, choose suitable styles and sizes, and shop discreetly online. It also provides bra-fitting support and lingerie guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail of lingerie and intimate products\nLingerie, bra-fitting and sizing guidance\nIn-store expert bra fitting without an appointment\nStore finder\nDiscrete product delivery\nInternational shipping with local currency and payment options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Lingerie sets\nBras and knickers\nBodies\nCorsets and basques\nNightwear\nChemises and babydolls\nRobes\nSex toys","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold at varied prices in the online store. The site advertises promotional offers including 20% off a first order, selected free knickers with bras, selected buy-one-get-one-half-price toys, and seasonal discounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Intimate apparel, sexual wellness and adult retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for lingerie, nightwear, sex toys, erotic lingerie and intimate gifts, including online and in-store shoppers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Adults seeking lingerie, intimate apparel, sex toys or related gifts, particularly customers who value style, fit guidance, confidence and discreet delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying lingerie and lingerie sets\nShopping for nightwear and erotic lingerie\nPurchasing sex toys for individual or couples use\nBuying intimate gifts and gift sets\nFinding bra sizes and receiving expert bra fitting\nUsing lingerie styling, sizing and care guides\nShopping online with discreet delivery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved confidence in lingerie through fit and styling guidance\nAccess to lingerie and intimate products across multiple categories\nConvenient online ordering and delivery\nDiscreet packaging and delivery\nMore informed lingerie and bra-sizing decisions\nPotential savings through promotional offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://annsummers.com","updated_at":"2026-11-08T01:58:16.155364+00:00"}]}],"last_refreshed_at":"2026-11-08T01:58:16.164664+00:00","last_changed_at":"2026-11-08T01:58:16.174118+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bb42d6f6-f5fa-4a20-9474-985e09ea84ea"}