# Official Ann Summers Online Store

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/official-ann-summers-online-store
- **Dataset:** https://optimly.ai/brand/official-ann-summers-online-store.json
- **Markdown:** https://optimly.ai/brand/official-ann-summers-online-store/llms.txt
- **Official website:** https://annsummers.com
- **Slug:** official-ann-summers-online-store
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Online retailer offering lingerie, nightwear, sex toys, erotic lingerie, gift sets and related products.
Source: Brand's website (https://annsummers.com) · 2026-11-08

- **Description:** Official Ann Summers online store serving customers with lingerie, nightwear, intimate apparel, sex toys, gifts and lingerie advice. The site also supports in-store bra fitting and store discovery.
Source: Brand's website (https://annsummers.com) · 2026-11-08

## Identity

- **Website:** https://annsummers.com
Source: Brand's website (https://annsummers.com) · 2026-11-08

- **Voice & tone:** Playful, confident, flirtatious and sex-positive.
Source: Brand's website (https://annsummers.com) · 2026-11-08

## Offerings

- **Problem solved:** Helps customers find lingerie, intimate apparel and sexual wellness products, choose suitable styles and sizes, and shop discreetly online. It also provides bra-fitting support and lingerie guidance.
Source: Brand's website (https://annsummers.com) · 2026-11-08

- **Core capabilities:**
  - Online retail of lingerie and intimate products
  - Lingerie, bra-fitting and sizing guidance
  - In-store expert bra fitting without an appointment
  - Store finder
  - Discrete product delivery
  - International shipping with local currency and payment options
Source: Brand's website (https://annsummers.com) · 2026-11-08

- **Products / SKUs:**
  - Lingerie sets
  - Bras and knickers
  - Bodies
  - Corsets and basques
  - Nightwear
  - Chemises and babydolls
  - Robes
  - Sex toys
Source: Brand's website (https://annsummers.com) · 2026-11-08

- **Pricing:** Products are sold at varied prices in the online store. The site advertises promotional offers including 20% off a first order, selected free knickers with bras, selected buy-one-get-one-half-price toys, and seasonal discounts.
Source: Brand's website (https://annsummers.com) · 2026-11-08

## Audience

- **Target industry:** Intimate apparel, sexual wellness and adult retail
Source: Brand's website (https://annsummers.com) · 2026-11-08

- **Customer base:** Consumers shopping for lingerie, nightwear, sex toys, erotic lingerie and intimate gifts, including online and in-store shoppers.
Source: Brand's website (https://annsummers.com) · 2026-11-08

- **Ideal customer profile:** Adults seeking lingerie, intimate apparel, sex toys or related gifts, particularly customers who value style, fit guidance, confidence and discreet delivery.
Source: Brand's website (https://annsummers.com) · 2026-11-08

- **Use cases:**
  - Buying lingerie and lingerie sets
  - Shopping for nightwear and erotic lingerie
  - Purchasing sex toys for individual or couples use
  - Buying intimate gifts and gift sets
  - Finding bra sizes and receiving expert bra fitting
  - Using lingerie styling, sizing and care guides
  - Shopping online with discreet delivery
Source: Brand's website (https://annsummers.com) · 2026-11-08

- **Customer outcomes:**
  - Improved confidence in lingerie through fit and styling guidance
  - Access to lingerie and intimate products across multiple categories
  - Convenient online ordering and delivery
  - Discreet packaging and delivery
  - More informed lingerie and bra-sizing decisions
  - Potential savings through promotional offers
Source: Brand's website (https://annsummers.com) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.