# Oh-ban

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/oh-ban
- **Dataset:** https://optimly.ai/brand/oh-ban.json
- **Markdown:** https://optimly.ai/brand/oh-ban/llms.txt
- **Official website:** https://oh-ban.com
- **Slug:** oh-ban
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Oh-ban is a regional supermarket operator serving communities in Yamagata Prefecture, Japan, with a focus on fresh food and affordable daily necessities.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Description:** Oh-ban Co., Ltd. operates 19 community-oriented supermarkets across Yamagata Prefecture, primarily in the Murayama and Okitama areas. Its business is centered on fresh products and serving local customers.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

## Identity

- **Mission:** To contribute to local society through commerce by supplying essential food and useful daily goods at lower prices, improving food culture, supporting local life, and becoming an indispensable store in the community.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Founders & leadership:** Hiroshi Nito, Representative Director and President.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Website:** https://oh-ban.com
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Voice & tone:** Community-focused, helpful, customer-oriented, and practical.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Founded:** Founded December 22, 1972; incorporated July 2, 1984.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Headquarters:** 3-12-1 Midaregawa, Tendo City, Yamagata 994-0002, Japan.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Parent ownership:** Oh-ban Holdings was established in 2010 through joint investment by Oh-ban, Maeda, Maiya, and Kikuchi. Oh-ban later integrated management with Umeya and became Oh-ban Co., Ltd. in April 2023.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides local communities with convenient access to fresh food and everyday necessities at affordable prices through neighborhood supermarkets.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Core capabilities:**
  - Operating community-based supermarkets
  - Fresh food retail, including produce, meat, fish, prepared foods, tofu and noodles, and dairy products
  - Local store operations across 19 locations
  - Web flyers and promotional communications
  - Customer feedback collection through shopping surveys
  - Community and regional engagement activities
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Products / SKUs:**
  - Fresh vegetables and fruit
  - Meat
  - Fish
  - Prepared foods
  - Tofu and noodles
  - Milk and dairy products
  - Everyday grocery and household products
  - CoGCa customer card
Source: Brand's website (https://oh-ban.com) · 2026-11-07

## Audience

- **Target industry:** Grocery and supermarket retail
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Customer base:** Residents and households in communities across Yamagata Prefecture, particularly the Murayama and Okitama areas.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Ideal customer profile:** Local households and grocery shoppers seeking fresh food, affordable prices, convenient neighborhood stores, and broad product selection.
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Use cases:**
  - Buying fresh groceries and daily necessities
  - Shopping at neighborhood supermarkets
  - Viewing weekly promotional flyers
  - Using the CoGCa customer card
  - Providing feedback through customer shopping surveys
  - Participating in local community and environmental activities
Source: Brand's website (https://oh-ban.com) · 2026-11-07

- **Customer outcomes:**
  - Access to fresh food and daily necessities close to home
  - Lower-cost grocery shopping
  - Convenient access to local supermarkets and promotions
  - Support for everyday community life
  - Opportunities to provide feedback and influence store improvement
Source: Brand's website (https://oh-ban.com) · 2026-11-07

Page last updated 2026-11-07.

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