{"name":"Ohio University Credit Union","domain":"oucu.org","url":"https://optimly.ai/brand/ohio-university-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Ohio University Credit Union (OUCU) is a credit union offering financial products, lending, savings, credit cards, digital solutions, and financial wellness resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"},{"key":"description","label":"Description","shape":"text","content":"OUCU provides financial products and services for members, including loans, mortgages, savings accounts, certificates, IRAs, credit cards, financial wellness guidance, and digital banking solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To empower individuals with financial knowledge through community donations, volunteering, and financial education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://oucu.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Member-focused, supportive, educational, judgment-free, and financially empowering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals save, borrow, manage money, plan for the future, and access trusted financial guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Auto, personal, home equity, and mortgage lending\nSavings, certificate, and IRA accounts\nCredit card services\nDigital financial solutions\nVirtual financial wellness guidance with coaches, calculators, and articles\nFinancial education and community support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Auto loans\nPersonal loans\nHome equity loans\nMortgage loans\nVisa Platinum credit card\nVisa Unlimited Cash Back credit card\nSavings accounts\nCertificates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Publicly advertised rates include auto loans from 5.49% APR, used-vehicle loans from 5.99% APR, home equity loans from 6.75% APR, personal loans from 10.99% APR, and Visa Platinum from 11.75% APR. Promotional offers include a $150 auto-loan refinance cash rebate and a limited-time 0% introductory APR credit-card offer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and credit unions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Members and individuals in Ohio; membership is open to anyone in Ohio. The site refers to thousands of Ohio members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals in Ohio seeking savings, lending, mortgage, credit card, financial planning, and financial wellness services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Refinancing an auto loan\nFinancing a new or used vehicle\nBorrowing for personal expenses\nAccessing home equity\nBuying a home\nSaving through certificates or savings accounts\nOpening an IRA\nUsing a cash-back credit card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Save smarter and stress less about finances\nAccess tailored financial products\nReceive expert support throughout their financial journey\nBuild financial knowledge\nGet guidance for different stages of life","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oucu.org","updated_at":"2026-11-08T02:46:23.910860+00:00"}]}],"last_refreshed_at":"2026-11-08T02:46:23.918848+00:00","last_changed_at":"2026-11-08T02:46:23.926656+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=55c404ae-0879-4651-be81-fa1fa5de3e53"}