{"name":"Okay: makkelijk mag","domain":"okay.be","url":"https://optimly.ai/brand/okay-makkelijk-mag","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Belgische buurtsupermarkt met meer dan 150 Okay- en Okay City-winkels, dagelijkse boodschappen, promoties en makkelijke kookinspiratie.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"},{"key":"description","label":"Description","shape":"text","content":"Okay is een supermarkt in de buurt met een assortiment dagelijkse boodschappen, meer dan 150 winkels in België, promoties, recepten en kooktips. De winkels zijn 7 op 7 open, met uitzondering van feestdagen; Okay City is ook op feestdagen open.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Dagelijkse boodschappen en koken makkelijk en dichtbij maken.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://okay.be","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Toegankelijk, praktisch en behulpzaam, met nadruk op gemak en snelle, makkelijke recepten.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Okay maakt het eenvoudig om snel dagelijkse boodschappen in de buurt te doen en inspiratie te vinden voor makkelijke maaltijden.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Supermarktretail voor dagelijkse boodschappen\nAanbod van voedingsproducten met product-, voedings- en allergeneninformatie\nPromoties bekijken via 'Mijn favorieten'\nRecepten en kookinspiratie aanbieden\nKooktips en keukenhacks aanbieden\nWinkels zoeken en openingsuren raadplegen via een winkelzoeker","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Okay-supermarkten\nOkay City-winkels\nAssortiment voedingsproducten\nPromoties\nRecepten en kookinspiratie\nKooktips en keukenhacks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Prijzen worden vermeld in euro, inclusief belastingen en verplichte bijdrages. De website vermeldt dat prijs- en productinformatie kan afwijken en niet altijd gegarandeerd kan worden.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Supermarkt- en voedingsretail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumenten in België die dagelijkse boodschappen doen en op zoek zijn naar makkelijke maaltijdinspiratie.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Belgische consumenten die snel boodschappen in een supermarkt in de buurt willen doen en eenvoudige recepten of kooktips zoeken.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Dagelijkse boodschappen doen in een supermarkt in de buurt\nSnel boodschappen doen voor een maaltijd\nPromoties bekijken\nMakkelijke recepten vinden\nKooktips en keukenhacks raadplegen\nEen Okay- of Okay City-winkel en openingsuren zoeken","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Gemakkelijk boodschappen doen in de buurt\nSnel aan tafel met eenvoudige recepten\nInspiratie krijgen voor dagelijkse maaltijden\nEen winkel met ruime openingsuren vinden","source_type":"1p_website","source_label":"Brand's website","source_url":"https://okay.be","updated_at":"2026-11-07T18:57:16.739728+00:00"}]}],"last_refreshed_at":"2026-11-07T18:57:16.754014+00:00","last_changed_at":"2026-11-07T18:57:16.763635+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9293a76a-4ff7-4246-a7ac-f4712df8eb64"}