{
  "slug": "okta",
  "name": "Okta, Inc.",
  "description": "Okta, Inc. is a leading independent provider of identity management solutions for enterprises. The company offers cloud-based software that helps organizations manage and secure user authentication into applications, including both workforce and customer identity platforms.",
  "url": "https://optimly.ai/brand/okta",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Cybersecurity",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "cyberark",
      "name": "CyberArk"
    },
    {
      "slug": "ping-identity-auth0-alternative",
      "name": "Ping Identity Auth0 Alternative"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "onelogin-by-one-identity",
      "name": "Onelogin By One Identity"
    },
    {
      "slug": "duo-security-cisco",
      "name": "Duo Security (a Cisco company)"
    },
    {
      "slug": "aws-identity-and-access-management-iam",
      "name": "AWS Identity and Access Management (IAM)"
    },
    {
      "slug": "1password",
      "name": "1Password (AgileBits Inc.)"
    },
    {
      "slug": "authentik",
      "name": "Authentik"
    },
    {
      "slug": "ping-identity",
      "name": "Ping Identity"
    },
    {
      "slug": "ibm-security-verify",
      "name": "IBM Security Verify"
    },
    {
      "slug": "forgerock",
      "name": "ForgeRock"
    },
    {
      "slug": "microsoft-entra-id",
      "name": "Microsoft Entra Id"
    },
    {
      "slug": "arlan",
      "name": "Arlan (Fragmented Entity)"
    },
    {
      "slug": "beyondtrust",
      "name": "Beyondtrust"
    },
    {
      "slug": "rsa-security",
      "name": "Rsa Security"
    },
    {
      "slug": "google-cloud-identity",
      "name": "Google Cloud Identity"
    },
    {
      "slug": "entrust",
      "name": "Entrust"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "native-directory-tools-active-directory",
      "name": "Native Directory Tools Active Directory"
    }
  ],
  "parentBrand": null,
  "subBrands": [
    {
      "slug": "auth0",
      "name": "Auth0"
    }
  ],
  "updatedAt": "2026-04-10T09:53:45.577+00:00",
  "verifiedVitals": {
    "website": "https://www.okta.com",
    "founded": "2009",
    "headquarters": "San Francisco, California",
    "pricing_model": "Subscription / Enterprise Custom",
    "core_products": "Workforce Identity Cloud, Customer Identity Cloud, Okta Secure AI, Auth0 by Okta",
    "key_differentiator": "A neutral, extensible identity platform that secures both human and machine identities (AI agents) across any cloud or application.",
    "target_markets": "Fortune 100, Global Enterprises, Government, Software Developers",
    "employee_count": "5,000 - 10,000",
    "funding_stage": "Public (NASDAQ: OKTA)",
    "subcategory": "Identity and Access Management (IAM)"
  },
  "intentTags": {
    "problemIntents": [
      "Manual IT Administration: Managing user access via spreadsheets, manual password resets, and physical tokens.",
      "Status Quo Inaction: Doing nothing and relying on users to manage their own passwords across disparate systems."
    ],
    "solutionIntents": [
      "enterprise single sign-on solutions",
      "CIAM platforms for large scale apps",
      "secure AI agent lifecycle management",
      "workforce identity management software",
      "identity security fabric providers",
      "Native Directory Tools (Active Directory): Using basic built-in directory services without advanced MFA or lifecycle automation."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777072791846
}