# Old Man Emu
> Old Man Emu (OME) is ARB’s premium suspension brand, offering a complete range of engineered suspension systems designed for off-road performance, comfort, and load-carrying reliability for 4WD enthusiasts, overlanders, and tradespeople.
- URL: https://optimly.ai/brand/old-man-emu-arb
- Logo: https://logo.clearbit.com/https://arbusa.com/old-man-emu
- Slug: old-man-emu-arb
- BAI Score: 41/100
- Archetype: Incumbent
- Category: Automotive
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: DIY Suspension Assembly: Purchasing individual suspension components from various manufacturers and assembling a custom setup without the integrated engineering and tuning benefits of OME. | Retain Factory Suspension: Continuing to use the vehicle's standard factory suspension, which may not be adequate for heavy loads, aggressive off-roading, or desired ride comfort and handling improvem
Solutions: Old Man Emu suspension review | Tacoma off-road lift kit | ARB OME shocks | Generic Aftermarket Lift Kits: Using lower-cost or less specialized aftermarket lift kits that may provide lift but lack the tailored ride comfort, control, and durability optimized for specific vehic