{
  "slug": "old-mutual",
  "name": "Old Mutual",
  "description": "Old Mutual Limited (OML) is a premium African financial services group that offers a broad spectrum of financial solutions to retail and corporate customers across key markets in 12 countries. Its purpose is to help customers thrive by enabling them to achieve their lifetime financial goals, while investing funds in ways that create a positive future for them, their families, communities, and broader society.",
  "url": "https://optimly.ai/brand/old-mutual",
  "websiteUrl": "https://oldmutual.com/",
  "logoUrl": "https://logo.clearbit.com/oldmutual.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Wealth Management Firms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:46.018Z",
  "verifiedVitals": {
    "website": "https://oldmutual.com",
    "category": "financial services group",
    "what_it_does": "Offers a broad spectrum of financial solutions to retail and corporate customers, helping them achieve their lifetime financial goals and investing their funds to create a positive future.",
    "primary_audience": "Retail and corporate customers",
    "core_product": "financial solutions",
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787457952784
}