{"name":"Old National Bank","domain":"oldnational.com","url":"https://optimly.ai/brand/old-national-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Old National Bank is a regional commercial bank headquartered in Evansville, Indiana, providing personal, business and wealth management services with a strong community focus.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"description","label":"Description","shape":"text","content":"Old National Bank is a FDIC-insured regional bank founded in 1834. It offers banking, lending, wealth management, financial planning and digital banking services, and supports the communities it serves through financial education, charitable giving, community development and sustainability initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"With deep roots as a trusted partner, we invest our time, heart and expertise so that our clients and communities thrive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://oldnational.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Reassuring, community-focused, supportive and client-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1834","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Evansville, Indiana","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, businesses and communities manage finances, access banking and lending products, plan for the future, protect their money and pursue financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness and commercial banking\nChecking, savings and certificate of deposit accounts\nMortgage and home equity lending\nWealth management and financial planning\nOnline and mobile banking\nFraud prevention, security and financial protection\nCommunity development, charitable giving and financial education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts and money market accounts\nCertificates of deposit\nMortgages\nHome equity and HELOC products\nWealth management and financial planning\nBusiness and commercial banking services\nOnline and mobile banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website publishes product-specific rates, APYs, minimum deposits, fees and promotional offers, including checking bonuses, money market rates, CD rates and HELOC introductory rates. Terms and rates are subject to product conditions and change.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, entrepreneurs, first-time homebuyers, business owners, retirees, nonprofit organizations and local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and businesses seeking a regional banking partner for deposit accounts, lending, wealth management, financial planning, digital banking and community-oriented financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking, savings, money market and CD accounts\nAccessing mortgages, home equity products and HELOCs\nManaging personal or business finances through online and mobile banking\nReceiving wealth management and financial planning support\nProtecting accounts through fraud monitoring, card controls and security resources\nSupporting community development, financial education and charitable initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Secure access to banking and financial services\nSupport for personal and business financial goals\nAccess to lending, deposit and wealth management solutions\nGreater confidence through fraud prevention, digital security and financial education\nStronger local communities through grants, sponsorships, volunteering and community investment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://oldnational.com","updated_at":"2026-11-07T20:14:27.747134+00:00"}]}],"last_refreshed_at":"2026-11-07T20:14:27.761815+00:00","last_changed_at":"2026-11-07T20:14:27.776634+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=dae847da-8a35-4560-96d7-83258a275486"}