# Old Navy Active
> Old Navy Active is the performance apparel sub-brand of Old Navy, a division of Gap Inc. It specializes in athletic wear and athleisure for men, women, children, and infants, emphasizing affordability and size inclusivity. The line features proprietary fabric technologies such as Go-Dry moisture-wicking and PowerPress compression.
- URL: https://optimly.ai/brand/old-navy-active
- Slug: old-navy-active
- BAI Score: 88/100
- Archetype: Challenger
- Category: Apparel & Fashion
- Last Analyzed: April 10, 2026
- Part of: Gap Inc. (https://optimly.ai/brand/gap-inc)
## Competitors
- Amazon Essentials Activewear (https://optimly.ai/brand/amazon-essentials-activewear)
## Also Referenced By
- H&M Move (https://optimly.ai/brand/h-m-move)
- Hollister Gilly Hicks (https://optimly.ai/brand/hollister-gilly-hicks)
## Buyer Intent Signals
Problems: Regular Streetwear/Existing Wardrobe: Using existing cotton t-shirts and shorts already in the closet, accepting lower performance features. | Manual Activity Apparel Selection: Utilizing standard cotton clothing and basic sneakers for light physical activity.
Solutions: affordable leggings for women | best budget activewear for family | technical marathon running gear | moisture wicking t-shirts for kids | plus size yoga clothes affordable | Big-Box Budget Alternatives: Purchasing basic athletic wear from Walmart (Athletic Works) or Target (All in Motion).