{
  "slug": "old-spice",
  "name": "Old-spice",
  "description": "Old Spice is a popular brand of men's personal care and grooming products, including deodorants, antiperspirants, body washes, and hair care items, known for its distinctive scents and marketing that emphasizes long-lasting freshness and a \"manly\" image.",
  "url": "https://optimly.ai/brand/old-spice",
  "websiteUrl": "https://oldspice.com/",
  "logoUrl": "https://logo.clearbit.com/oldspice.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Men's Grooming Products",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-20T03:00:13.037Z",
  "verifiedVitals": {
    "website": "https://oldspice.com",
    "category": "Men's Grooming",
    "what_it_does": "Old Spice provides a range of personal care and grooming products for men, including deodorants, body washes, antiperspirants, and hair care products.",
    "primary_audience": "Men",
    "core_product": "Deodorants, body washes, aftershaves, and hair products",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Products are purchased one-time, with options for free shipping on orders over $40 and bundle savings."
    },
    "parent_ownership": "Procter & Gamble",
    "named_competitors": [
      "Axe",
      "Gillette",
      "Dove for Men",
      "Right Guard",
      "Degree",
      "Tom's of Maine",
      "Suave",
      "Clayer",
      "Native Deodorant",
      "MAGS Skin",
      "Vanicream",
      "Each & Every",
      "Schmidt's",
      "Alaffia"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Preventing body odor and sweat",
      "Seeking long-lasting freshness in personal care products",
      "Finding masculine scents for grooming products",
      "Improving personal hygiene and appearance"
    ],
    "solutionIntents": [
      "Buying deodorant or antiperspirant",
      "Shopping for body wash with specific scents",
      "Purchasing men's hair styling products",
      "Finding personal care product bundles"
    ],
    "evaluationIntents": [
      "Comparing different Old Spice product lines (e.g., Red Collection, Fiji Collection)",
      "Evaluating the effectiveness of 24/7 freshness claims",
      "Reviewing specific Old Spice scents like Swagger, Captain, or Bearglove",
      "Checking retail availability and pricing of Old Spice products"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787389399262
}