{"name":"Ollie's","domain":"ollies.com","url":"https://optimly.ai/brand/ollie-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"America's largest retailer of closeout merchandise and excess inventory, offering brand-name products at discount store prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"description","label":"Description","shape":"text","content":"Ollie's Bargain Outlet is a closeout retailer founded in 1982. It sells real brands and varied merchandise across departments including housewares, flooring, food, cookware, toys, games, electronics, clothing, health and beauty, and home goods. Inventory changes frequently and products are available in stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To spread the thrill of bargain hunting by offering good stuff cheap, while raising funds for charitable organizations that support children and families in the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founders named on the site include Mark L. Butler and Mort Bernstein. The founding history also names Oliver \"Ollie\" Rosenberg and Harry Coverman.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://ollies.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, informal, enthusiastic, bargain-focused, and customer-friendly.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1982","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Public company traded on NASDAQ under the symbol OLLI.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps shoppers find brand-name merchandise and everyday essentials at substantially discounted prices by selling closeouts, overstocks, package changes, liquidated inventory, refurbished goods, and irregulars.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Closeout and excess-inventory retailing\nGlobal sourcing of closeouts, overstocks, package changes, liquidated goods, refurbished goods, and irregulars\nDiscount pricing on brand-name merchandise\nFrequent merchandise rotation and weekly deal promotion\nPhysical store retailing with store and product locator tools\nOnline product merchandising\nCustomer loyalty rewards through Ollie's Army\nCharitable fundraising through Ollie's Cares","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Food and candy\nToys and games\nFlooring\nHealth and beauty products\nKitchen and cleaning products\nBed, bath, and home decor\nHousewares and cookware\nBooks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Brand-name merchandise is offered at bargain prices, with savings advertised up to 70% off fancy store prices. The site also promotes weekly deals and a 30-day No-Hard-Time Guarantee for returns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Discount retail and closeout merchandise retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and bargain hunters across the United States, including shoppers looking for household goods, food, clothing, books, toys, electronics, and other everyday merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Price-conscious consumers who value brand-name products and enjoy frequently changing closeout merchandise and bargain-hunting experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for discounted brand-name household goods and everyday essentials\nFinding closeout, overstock, liquidated, refurbished, and irregular merchandise\nDiscovering changing weekly bargains and limited-availability products\nBuying discounted food, candy, books, toys, clothing, home goods, electronics, and outdoor supplies\nFinding nearby stores and checking whether products may be available locally\nEarning additional savings and rewards through Ollie's Army","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to brand-name merchandise at discount prices\nSavings of up to 70% versus fancy store prices on advertised deals\nA changing treasure-hunt shopping experience with new truckloads arriving weekly\nConvenient access to products through hundreds of stores and online listings\nAdditional savings through loyalty rewards\nA 30-day full-refund return option under the No-Hard-Time Guarantee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ollies.com","updated_at":"2026-11-07T06:25:28.786321+00:00"}]}],"last_refreshed_at":"2026-11-07T06:25:28.795047+00:00","last_changed_at":"2026-11-07T06:25:28.802257+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=591d9169-02cf-4e6d-bb27-a963b3c44720"}