# Ollie's > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/ollie-s - **Dataset:** https://optimly.ai/brand/ollie-s.json - **Markdown:** https://optimly.ai/brand/ollie-s/llms.txt - **Official website:** https://ollies.com - **Slug:** ollie-s - **Categories:** retail-ecommerce ## Overview - **Tagline:** America's largest retailer of closeout merchandise and excess inventory, offering brand-name products at discount store prices. Source: Brand's website (https://ollies.com) · 2026-11-07 - **Description:** Ollie's Bargain Outlet is a closeout retailer founded in 1982. It sells real brands and varied merchandise across departments including housewares, flooring, food, cookware, toys, games, electronics, clothing, health and beauty, and home goods. Inventory changes frequently and products are available in stores and online. Source: Brand's website (https://ollies.com) · 2026-11-07 ## Identity - **Mission:** To spread the thrill of bargain hunting by offering good stuff cheap, while raising funds for charitable organizations that support children and families in the communities it serves. Source: Brand's website (https://ollies.com) · 2026-11-07 - **Founders & leadership:** Founders named on the site include Mark L. Butler and Mort Bernstein. The founding history also names Oliver "Ollie" Rosenberg and Harry Coverman. Source: Brand's website (https://ollies.com) · 2026-11-07 - **Website:** https://ollies.com Source: Brand's website (https://ollies.com) · 2026-11-07 - **Voice & tone:** Playful, informal, enthusiastic, bargain-focused, and customer-friendly. Source: Brand's website (https://ollies.com) · 2026-11-07 - **Founded:** 1982 Source: Brand's website (https://ollies.com) · 2026-11-07 - **Parent ownership:** Public company traded on NASDAQ under the symbol OLLI. Source: Brand's website (https://ollies.com) · 2026-11-07 ## Offerings - **Problem solved:** Helps shoppers find brand-name merchandise and everyday essentials at substantially discounted prices by selling closeouts, overstocks, package changes, liquidated inventory, refurbished goods, and irregulars. Source: Brand's website (https://ollies.com) · 2026-11-07 - **Core capabilities:** - Closeout and excess-inventory retailing - Global sourcing of closeouts, overstocks, package changes, liquidated goods, refurbished goods, and irregulars - Discount pricing on brand-name merchandise - Frequent merchandise rotation and weekly deal promotion - Physical store retailing with store and product locator tools - Online product merchandising - Customer loyalty rewards through Ollie's Army - Charitable fundraising through Ollie's Cares Source: Brand's website (https://ollies.com) · 2026-11-07 - **Products / SKUs:** - Food and candy - Toys and games - Flooring - Health and beauty products - Kitchen and cleaning products - Bed, bath, and home decor - Housewares and cookware - Books Source: Brand's website (https://ollies.com) · 2026-11-07 - **Pricing:** Brand-name merchandise is offered at bargain prices, with savings advertised up to 70% off fancy store prices. The site also promotes weekly deals and a 30-day No-Hard-Time Guarantee for returns. Source: Brand's website (https://ollies.com) · 2026-11-07 ## Audience - **Target industry:** Discount retail and closeout merchandise retail Source: Brand's website (https://ollies.com) · 2026-11-07 - **Customer base:** Consumers and bargain hunters across the United States, including shoppers looking for household goods, food, clothing, books, toys, electronics, and other everyday merchandise. Source: Brand's website (https://ollies.com) · 2026-11-07 - **Ideal customer profile:** Price-conscious consumers who value brand-name products and enjoy frequently changing closeout merchandise and bargain-hunting experiences. Source: Brand's website (https://ollies.com) · 2026-11-07 - **Use cases:** - Shopping for discounted brand-name household goods and everyday essentials - Finding closeout, overstock, liquidated, refurbished, and irregular merchandise - Discovering changing weekly bargains and limited-availability products - Buying discounted food, candy, books, toys, clothing, home goods, electronics, and outdoor supplies - Finding nearby stores and checking whether products may be available locally - Earning additional savings and rewards through Ollie's Army Source: Brand's website (https://ollies.com) · 2026-11-07 - **Customer outcomes:** - Access to brand-name merchandise at discount prices - Savings of up to 70% versus fancy store prices on advertised deals - A changing treasure-hunt shopping experience with new truckloads arriving weekly - Convenient access to products through hundreds of stores and online listings - Additional savings through loyalty rewards - A 30-day full-refund return option under the No-Hard-Time Guarantee Source: Brand's website (https://ollies.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.