# on-holding-ag

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> On is a Swiss company dedicated to igniting the human spirit through movement by providing high-performance athletic footwear, apparel, and accessories, emphasizing comfort, stability, and innovative Swiss engineering.

- Business Profile: https://optimly.ai/brand/on-holding-ag
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://on.com/
- Logo: https://logo.clearbit.com/on.com
- Slug: on-holding-ag
- Brand Authority Index tier: Emerging
- Archetype: Incumbent
- Category: Apparel & Footwear
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Manual Product Research: Instead of using On's shoe finder, customers might spend time manually researching different shoe models and reading reviews across various platforms to find suitable athletic | Continue with less specialized gear: Consumers might choose to continue using general-purpose athletic shoes or apparel that are not specifically designed for high-performance activities, foregoing th
Solutions: On running shoes | Cloudrunner 3 Max | On activewear | On trail running gear | On hiking apparel | On tennis shoes | Multi-brand Athletic Retailers: Customers could opt to shop at large athletic retailers that carry multiple brands, allowing for direct comparison of products from different companies rather than focu