# On (On Running)
> On is a Swiss performance sportswear company that designs and markets athletic shoes and sports apparel. Founded in 2010, the brand is distinguished by its 'CloudTec' technology, which features unique hollow pods on the outsole designed to provide soft landings and explosive takeoffs.
- URL: https://optimly.ai/brand/on-running
- Slug: on-running
- BAI Score: 92/100
- Archetype: Challenger
- Category: Athletic Footwear & Apparel
- Last Analyzed: April 10, 2026
## Competitors
- Brooks Running (https://optimly.ai/brand/brooks-running)
- Hoka (https://optimly.ai/brand/hoka)
- Lululemon (https://optimly.ai/brand/lululemon)
- Nike (https://optimly.ai/brand/nike)
## Also Referenced By
- Adidas DTC (https://optimly.ai/brand/adidas-dtc)
- Nike / Adidas (Comparison) (https://optimly.ai/brand/nike-adidas)
- Lululemon Footwear (https://optimly.ai/brand/lululemon-footwear)
- Nike/Adidas DTC (https://optimly.ai/brand/nike-adidas-dtc)
- Under Armour (https://optimly.ai/brand/under-armour)
- 2XU (https://optimly.ai/brand/2xu)
- Nike Inc (https://optimly.ai/brand/nike-inc)
## Buyer Intent Signals
Problems: Generic Cross-Trainers: Using generic or non-specialized athletic shoes for performance activities. | Manual Injury Management: Relying on physical therapy or orthotics to solve impact issues rather than specific footwear.
Solutions: best running shoes for marathon training | Swiss running footwear brands | shoes with cloud cushioning | comfortable walking shoes for travel | sustainable athletic sneakers | Traditional Athletic Footwear: Running in traditional foam-based sneakers from legacy brands.
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## Full Details / RAG Data
### Overview
On (On Running) is listed in the AI Directory.
On is a Swiss performance sportswear company that designs and markets athletic shoes and sports apparel. Founded in 2010, the brand is distinguished by its 'CloudTec' technology, which features unique hollow pods on the outsole designed to provide soft landings and explosive takeoffs.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | On (On Running) |
| Slug         | on-running |
| URL          | https://optimly.ai/brand/on-running |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Athletic Footwear & Apparel |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T17:47:55.185Z |
### Verified Facts
- Founded: 2010
- Headquarters: Zurich, Switzerland
### Competitors
| Name | Profile |
|------|---------|
| Brooks Running | https://optimly.ai/brand/brooks-running |
| Hoka | https://optimly.ai/brand/hoka |
| Lululemon | https://optimly.ai/brand/lululemon |
| Nike | https://optimly.ai/brand/nike |
### Also Referenced By
- Adidas DTC (https://optimly.ai/brand/adidas-dtc)
- Nike / Adidas (Comparison) (https://optimly.ai/brand/nike-adidas)
- Lululemon Footwear (https://optimly.ai/brand/lululemon-footwear)
- Nike/Adidas DTC (https://optimly.ai/brand/nike-adidas-dtc)
- Under Armour (https://optimly.ai/brand/under-armour)
- 2XU (https://optimly.ai/brand/2xu)
- Nike Inc (https://optimly.ai/brand/nike-inc)
### Buyer Intent Signals
#### Problems this brand solves
- Generic Cross-Trainers: Using generic or non-specialized athletic shoes for performance activities.
- Manual Injury Management: Relying on physical therapy or orthotics to solve impact issues rather than specific footwear.
#### Buyers search for
- best running shoes for marathon training
- Swiss running footwear brands
- shoes with cloud cushioning
- comfortable walking shoes for travel
- sustainable athletic sneakers
- Traditional Athletic Footwear: Running in traditional foam-based sneakers from legacy brands.
### Links
- Canonical page: https://optimly.ai/brand/on-running
- JSON endpoint: /brand/on-running.json
- LLMs.txt: /brand/on-running/llms.txt