{
  "slug": "on3com",
  "name": "on3com",
  "description": "On3.com provides comprehensive coverage of college football, including real-time scores, news updates, expert analysis, coaching carousel intel, and recruiting insights.",
  "url": "https://optimly.ai/brand/on3com",
  "websiteUrl": "https://on3.com/",
  "logoUrl": "https://logo.clearbit.com/on3.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Live Sports Scores & Statistics Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-11T05:27:08.431Z",
  "verifiedVitals": {
    "website": "https://on3.com",
    "category": "Sports Media",
    "what_it_does": "On3.com is a digital media and data company that provides news, analysis, data, and insights about college and high school sports, including American football and basketball. It focuses on recruiting, the transfer portal, and Name, Image, and Likeness (NIL) information, and includes a broad-based college sports database with over 100 team-specific collegiate sites.",
    "primary_audience": "College and high school sports fans, athletes (particularly those being recruited), schools, and brands interested in NIL opportunities.",
    "core_product": "News, analysis, scores, recruiting information, NIL valuations and data, and a college sports database, delivered through a network of fan sites.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Offers a subscription service (On3+) for premium content, with annual subscribers receiving no advertisements on the digital site."
    },
    "parent_ownership": "On3 Media, founded by Shannon Terry. Yahoo Sports holds an ownership stake in the On3 parent company following On3's acquisition of Rivals.com in 2025.",
    "named_competitors": [
      "247Sports.com",
      "ESPN.com",
      "CBSSports.com",
      "SI.com"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789859762758
}