{
  "slug": "one-a-day-bayer",
  "name": "One A Day Bayer",
  "description": "One A Day offers a range of multivitamin supplements tailored for various age groups and health needs, including men, women, prenatal, kids & teens, adults 50+, and formulations supporting heart health, energy, and immunity.",
  "url": "https://optimly.ai/brand/one-a-day-bayer",
  "websiteUrl": "https://oneaday.com/",
  "logoUrl": "https://logo.clearbit.com/oneaday.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Multivitamins",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:11.550Z",
  "verifiedVitals": {
    "website": "https://oneaday.com",
    "category": "Vitamins and Supplements",
    "what_it_does": "One A Day provides a family of multivitamins and dietary supplements formulated to support various health needs across different age groups and genders. These products aim to offer nutritional support for general health, heart health, energy, and immunity, with specific formulations for men, women, pregnant individuals, kids & teens, and adults over 50.",
    "primary_audience": "Individuals of various ages and genders seeking daily vitamin and multivitamin supplements to support general health or specific health goals, including men, women, pregnant individuals, kids & teens, and adults 50+.",
    "core_product": "Multivitamins and dietary supplements in various forms such as tablets, softgels, capsules, and gummies.",
    "parent_ownership": "Bayer corporation",
    "named_competitors": [
      "Centrum",
      "Nature Made",
      "GNC",
      "Kirkland Signature",
      "Olly",
      "Nature's Way",
      "New Chapter",
      "NOW",
      "Pure Encapsulations",
      "Rainbow Light",
      "Shaklee",
      "Smarty Pants",
      "Thorne",
      "USANA",
      "Ritual",
      "Persona",
      "Nature's Bounty",
      "Vitafusion MultiVites",
      "Swanson",
      "MegaFood",
      "HealthSpan Gold A-Z multivitamin",
      "Dr Vegan Women's ProMulti",
      "VitaBright Multivitamin and Mineral Tablets",
      "Higher Nature Advanced multi",
      "Healthspan Multivitality Pro"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788174165421
}