{
  "slug": "onesignal",
  "name": "Onesignal",
  "description": "OneSignal is an autonomous lifecycle marketing platform that leverages AI to help businesses onboard, engage, and retain users across push, email, SMS/RCS, and in-app messaging channels, reducing churn and driving customer lifetime value.",
  "url": "https://optimly.ai/brand/onesignal",
  "websiteUrl": "https://onesignal.com/",
  "logoUrl": "https://logo.clearbit.com/onesignal.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Omnichannel Customer Messaging Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T10:47:11.194Z",
  "verifiedVitals": {
    "website": "https://onesignal.com",
    "category": "Lifecycle Marketing Platform",
    "what_it_does": "OneSignal provides an autonomous lifecycle marketing platform that orchestrates campaigns to onboard, engage, and retain users across push, email, SMS/RCS, and in-app messaging. It uses AI to handle drafting, sending, testing, and optimizing campaigns to drive lifetime value (LTV) and reduce churn.",
    "primary_audience": "App publishers, fintech growth teams, gaming studios, health & wellness apps, and businesses of all sizes looking to activate, engage, and retain users.",
    "core_product": "An AI-powered platform for lifecycle marketing that unifies push, email, SMS/RCS, and in-app messaging. It includes features like Journeys for onboarding, Personalization for engagement, and Analytics for retention, with SDKs available for Android, iOS, Flutter, React Native, Expo, and Unity.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Free to start, built to scale."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789866128164
}