{
  "slug": "onfido-acquired-by-entrust",
  "name": "Onfido (an Entrust Company)",
  "description": "Onfido is a technology company that provides AI-based identity verification services to businesses globally. Founded in 2012 and acquired by Entrust in 2024, it specializes in verifying government-issued IDs using biometric analysis. The company serves the financial services, e-commerce, and gaming industries to help prevent fraud and ensure regulatory compliance.",
  "url": "https://optimly.ai/brand/onfido-acquired-by-entrust",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Identity Verification",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "socure",
      "name": "Socure"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "idnow-signicat",
      "name": "IDnow / Signicat"
    },
    {
      "slug": "trulioo",
      "name": "Trulioo"
    },
    {
      "slug": "veriff",
      "name": "Veriff"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "entrust",
    "name": "Entrust"
  },
  "subBrands": [],
  "updatedAt": "2026-04-11T14:43:38.218+00:00",
  "verifiedVitals": {
    "website": "https://onfido.com / https://www.entrust.com",
    "founded": "2012",
    "headquarters": "London, United Kingdom / Shakopee, Minnesota (Parent HQ)",
    "pricing_model": "Enterprise/Custom",
    "core_products": "Onfido Real Identity Platform, Document Verification, Biometric Verification, Authentication.",
    "key_differentiator": "Onfido combines an extensive ID library with proprietary AI-driven biometric 'liveness' detection to provide high-assurance verification without manual intervention.",
    "target_markets": "Financial Services, Fintech, Healthcare, Remote Mobility, Online Gaming.",
    "employee_count": "500-1000 (pre-acquisition)",
    "funding_stage": "Acquired",
    "subcategory": "KYC and AML Compliance"
  },
  "intentTags": {
    "problemIntents": [
      "In-house Manual Verification: Building internal KYC/AML identity verification systems using OCR libraries and manual review teams.",
      "Compliance Consulting Agencies: Contracting specialized compliance firms to manually audit and verify customer identities."
    ],
    "solutionIntents": [
      "automated identity verification software",
      "AI KYC solutions for fintech",
      "biometric document authentication providers",
      "Onfido Entrust acquisition details",
      "enterprise digital identity platforms",
      "Legacy Document Management: Using generic document scanning or e-signature tools that do not have built-in biometric or forensic AI."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1776374199362
}