{
  "slug": "onrecord",
  "name": "Onrecord",
  "description": "Onrecord is an AI-powered growth platform for real estate agents, teams, and brokerages. It provides a connected system for CRM, conversations, automated follow-up, appointment booking, campaigns, reviews, and reporting, designed to capture every lead, respond instantly, and ensure consistent nurturing throughout the real estate relationship cycle.",
  "url": "https://optimly.ai/brand/onrecord",
  "websiteUrl": "https://onrecord.ai/",
  "logoUrl": "https://logo.clearbit.com/onrecord.ai",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "AI Real Estate Lead Engagement & Showing Automation",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-25T15:55:36.393Z",
  "verifiedVitals": {
    "website": "https://onrecord.ai",
    "category": "Real Estate Technology",
    "what_it_does": "OnRecord is an AI-powered growth platform for real estate professionals, offering a connected system for CRM, conversations, automated follow-up, appointment booking, campaigns, reviews, and reporting. It aims to help agents, teams, and brokerages capture leads, respond instantly, and nurture client relationships through an integrated platform.",
    "primary_audience": "Real estate agents, teams, and brokerages.",
    "core_product": "The OnRecord AI-powered real estate operating system, which includes CRM, unified conversations, automated follow-up, AI-assisted response, landing pages, calendars, reputation management, reporting, and a mobile app.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Plans are billed monthly for core capabilities, with optional add-ons like the REXA AI Agent and IDX Website billed separately based on usage and configuration."
    }
  },
  "intentTags": {
    "problemIntents": [
      "Lost real estate leads",
      "cold leads",
      "under-nurtured leads",
      "slow lead response",
      "inconsistent real estate follow-up",
      "fragmented real estate tech stack",
      "too many tools for lead management",
      "lack of team accountability in real estate",
      "past clients going quiet",
      "agents forgetting to follow up",
      "managing leads from too many sources"
    ],
    "solutionIntents": [
      "AI-powered real estate CRM",
      "automated real estate follow-up",
      "real estate lead nurturing platform",
      "unified real estate communication",
      "real estate appointment booking software",
      "real estate marketing automation",
      "client relationship management for real estate",
      "real estate pipeline management",
      "reputation management for real estate agents",
      "streamline real estate operations",
      "reduce tech chaos in real estate",
      "improve real estate lead conversion"
    ],
    "evaluationIntents": [
      "Onrecord features",
      "Onrecord pricing",
      "Onrecord demo",
      "real estate CRM comparison",
      "AI agent for real estate",
      "real estate lead management software reviews",
      "best real estate automation platform",
      "Onrecord vs generic CRM"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790422995767
}