{
  "slug": "onrout",
  "name": "Onrout",
  "description": "Onrout optimizes parcel pricing for shippers and carriers by enabling a dynamic bidding platform, turning carrier network efficiencies into shipper cost savings. It allows shippers to name their price and carriers to bid for parcels.",
  "url": "https://optimly.ai/brand/onrout",
  "websiteUrl": "https://onrout.com/",
  "logoUrl": "https://logo.clearbit.com/onrout.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Dynamic Parcel Pricing & Bidding Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-25T15:57:54.482Z",
  "verifiedVitals": {
    "website": "https://onrout.com",
    "category": "Logistics pricing platform",
    "what_it_does": "Onrout creates a win-win for shippers and carriers by turning carrier network efficiencies into shipper cost savings. It provides a dynamic pricing platform for parcel shipping where shippers set target prices and carriers bid to optimize their networks and offer competitive rates.",
    "primary_audience": "Shippers and parcel carriers",
    "core_product": "A platform that enables dynamic, bid-based parcel pricing, allowing shippers to set target prices and carriers to bid on parcels.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Shippers set a target price per parcel, including package details and delivery date. Onrout sends these details to carriers, who then bid with their best price. If a carrier's bid is below the shipper's target price, the carrier is awarded the package, and a label is sent to the shipper at the target price. If the target price is not met, the shipper uses their reserve carrier at a preset rate card price."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790548737885
}