{
  "slug": "openfair",
  "name": "Openfair",
  "description": "Openfair is an M&A advisory firm and marketplace dedicated to helping entrepreneurs buy and sell businesses. It provides expert support for business valuation, marketing, buyer matching, due diligence, negotiation, and deal closing.",
  "url": "https://optimly.ai/brand/openfair",
  "websiteUrl": "https://openfair.co/",
  "logoUrl": "https://logo.clearbit.com/openfair.co",
  "baiScore": 60,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Mergers & Acquisitions Advisory Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-25T16:22:00.107Z",
  "verifiedVitals": {
    "website": "https://openfair.co",
    "category": "Mergers & Acquisitions Advisory",
    "what_it_does": "Openfair is an M&A advisory firm that facilitates the buying and selling of businesses. It provides services such as business valuation, creation of marketing kits (CIM), buyer qualification, deal negotiation support, and due diligence assistance. The platform also offers a marketplace for businesses for sale and connects business owners with M&A experts.",
    "primary_audience": "Entrepreneurs, business owners looking to sell their businesses, individuals looking to buy businesses, and M&A experts.",
    "core_product": "An M&A advisory and business brokerage platform that offers end-to-end transaction support for buying and selling businesses.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Openfair offers monthly subscription plans for sellers: 'Owner Access' at $249.00 per month with an 8% success fee, and 'Prime Owner Access' at $497.00 per month with a 6% success fee. There are also options for buyers and M&A experts, but specific pricing details for them are not provided in the given text."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty valuing a business for sale",
      "Struggling to find qualified buyers for a business",
      "Lack of expert guidance in M&A transactions",
      "Need for efficient and quick business sale processes",
      "Challenges with financial and contractual aspects of selling a business",
      "Seeking a comprehensive marketplace to buy a business"
    ],
    "solutionIntents": [
      "Finding M&A advisory services",
      "Seeking professional business valuation",
      "Looking for business brokerage platforms",
      "Wanting to list a business for sale",
      "Exploring options to buy a business through a marketplace",
      "Hiring M&A experts for deal support and negotiation",
      "Utilizing a platform for buyer matching and due diligence assistance"
    ],
    "evaluationIntents": [
      "Comparing M&A advisory firms and services",
      "Evaluating business brokerage pricing models and success fees",
      "Reviewing M&A expert credentials and testimonials",
      "Assessing the efficiency and success rates of business selling platforms",
      "Researching options for end-to-end transaction support in business sales"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790428820755
}