# OpenStreetMap (OSM) > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > OpenStreetMap (OSM) is a collaborative, community-driven project dedicated to creating a free, editable map of the world. It is built by volunteers and released under an open-source license, providing diverse map layers and data for various applications. - Business Profile: https://optimly.ai/brand/openstreetmap-osm - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://openstreetmap.org/ - Logo: https://logo.clearbit.com/openstreetmap.org - Slug: openstreetmap-osm - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Geospatial - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Manual Cartography/GIS Analysis: Hiring professional cartographers or GIS specialists to create custom maps and analyze spatial data using specialized software, which is resource-intensive and not sca | Rely on basic map imagery: Using readily available, uncustomizable, and often outdated map imagery without interactive features or detailed data layers, limiting functionality and user experience. Solutions: OpenStreetMap | OSM map data | free world map | open source mapping | customizable map API | map layers for cycling | humanitarian mapping project | map contributions | proprietary map data | Google Maps Platform: Utilizing Google's proprietary mapping APIs and SDKs for embedding maps, routing, and location-based services, often involving licensing fees. | Mapbox: A commercial alternative offering customizable maps and location services through APIs and SDKs, providing more out-of-the-box functionalities for developers but with associated costs. Comparisons: alternative to Google Maps