{
  "slug": "opower-oracle",
  "name": "Opower (Oracle)",
  "description": "Opower is a cloud-based software platform for the utility industry that uses behavioral science to help consumers reduce energy consumption. Now part of Oracle, it provides utilities with customer engagement tools, home energy reports, and demand response solutions.",
  "url": "https://optimly.ai/brand/opower-oracle",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Enterprise Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "bidgely",
      "name": "Bidgely"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "dropcountr",
      "name": "Dropcountr"
    },
    {
      "slug": "bidgelyicon",
      "name": "Bidgelyicon"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "oracle",
    "name": "Oracle"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T05:28:57.288+00:00",
  "verifiedVitals": {
    "website": "https://www.oracle.com/industries/utilities/opower/",
    "founded": "2007 (Acquired 2016)",
    "headquarters": "Arlington, VA (Oracle HQ: Austin, TX)",
    "pricing_model": "Enterprise/Custom",
    "core_products": "Home Energy Reports, Behavioral Demand Response, Opower Decarbonization, Total Energy Engagement.",
    "key_differentiator": "Combines large-scale behavioral science data with Oracle's enterprise-grade cloud security and utility meter data management.",
    "target_markets": "Electric, Gas, and Water Utilities worldwide.",
    "employee_count": "Approx. 500-1,000 (within Oracle)",
    "funding_stage": "Public (via Oracle)",
    "subcategory": "Utility Customer Engagement & Energy Efficiency"
  },
  "intentTags": {
    "problemIntents": [
      "Internal IT Development: Utility companies using internal IT teams to build custom data portals and billing inserts.",
      "Traditional Billing Process: Continuing to send traditional paper bills without behavioral insights or energy-saving tips."
    ],
    "solutionIntents": [
      "behavioral energy efficiency software utility",
      "utility home energy reports provider",
      "AI for utility customer engagement",
      "utility decarbonization planning platform",
      "Oracle Opower features",
      "Generic BI Tools: General-purpose data visualization tools like Tableau or PowerBI used to analyze meter data."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777445321450
}