# Opower (Oracle) > Opower is a cloud-based software platform for the utility industry that uses behavioral science to help consumers reduce energy consumption. Now part of Oracle, it provides utilities with customer engagement tools, home energy reports, and demand response solutions. - URL: https://optimly.ai/brand/opower-oracle - Slug: opower-oracle - BAI Score: 88/100 - Archetype: Challenger - Category: Enterprise Software - Last Analyzed: April 10, 2026 - Part of: Oracle (https://optimly.ai/brand/oracle) ## Competitors - Bidgely (https://optimly.ai/brand/bidgely) ## Also Referenced By - Dropcountr (https://optimly.ai/brand/dropcountr) - Bidgelyicon (https://optimly.ai/brand/bidgelyicon) ## Buyer Intent Signals Problems: Internal IT Development: Utility companies using internal IT teams to build custom data portals and billing inserts. | Traditional Billing Process: Continuing to send traditional paper bills without behavioral insights or energy-saving tips. Solutions: behavioral energy efficiency software utility | utility home energy reports provider | AI for utility customer engagement | utility decarbonization planning platform | Oracle Opower features | Generic BI Tools: General-purpose data visualization tools like Tableau or PowerBI used to analyze meter data. --- ## Full Details / RAG Data ### Overview Opower (Oracle) is listed in the AI Directory. Opower is a cloud-based software platform for the utility industry that uses behavioral science to help consumers reduce energy consumption. Now part of Oracle, it provides utilities with customer engagement tools, home energy reports, and demand response solutions. ### Metadata | Field | Value | |--------------|-------| | Name | Opower (Oracle) | | Slug | opower-oracle | | URL | https://optimly.ai/brand/opower-oracle | | BAI Score | 88/100 | | Archetype | Challenger | | Category | Enterprise Software | | Last Analyzed | April 10, 2026 | | Last Updated | 2026-04-29T06:48:41.450Z | ### Verified Facts - Founded: 2007 (Acquired 2016) - Headquarters: Arlington, VA (Oracle HQ: Austin, TX) ### Competitors | Name | Profile | |------|---------| | Bidgely | https://optimly.ai/brand/bidgely | ### Also Referenced By - Dropcountr (https://optimly.ai/brand/dropcountr) - Bidgelyicon (https://optimly.ai/brand/bidgelyicon) ### Buyer Intent Signals #### Problems this brand solves - Internal IT Development: Utility companies using internal IT teams to build custom data portals and billing inserts. - Traditional Billing Process: Continuing to send traditional paper bills without behavioral insights or energy-saving tips. #### Buyers search for - behavioral energy efficiency software utility - utility home energy reports provider - AI for utility customer engagement - utility decarbonization planning platform - Oracle Opower features - Generic BI Tools: General-purpose data visualization tools like Tableau or PowerBI used to analyze meter data. ### Parent Brand - Oracle (https://optimly.ai/brand/oracle) ### Links - Canonical page: https://optimly.ai/brand/opower-oracle - JSON endpoint: /brand/opower-oracle.json - LLMs.txt: /brand/opower-oracle/llms.txt