# Optimizely (Welcome) for Healthcare
> Optimizely for Healthcare (formerly Welcome) is a specialized marketing orchestration and content marketing platform tailored for the highly regulated healthcare industry. It enables healthcare marketers to plan, collaborate, and execute campaigns with built-in compliance workflows and secure content management. The platform is part of Optimizely's broader Digital Experience Platform (DXP) following its acquisition of Welcome in 2021.
- URL: https://optimly.ai/brand/optimizely-welcome-for-healthcare
- Slug: optimizely-welcome-for-healthcare