# Oracle Opower
> Oracle Opower is a provider of customer engagement and energy efficiency cloud services for the utility industry. It utilizes behavioral science and data analytics to help residential consumers reduce energy consumption and manage peak demand. Originally founded as Opower in 2007, it became part of Oracle's utilities global business unit following its acquisition in 2016.
- URL: https://optimly.ai/brand/oracle-opower
- Slug: oracle-opower
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
## Competitors
- Bidgely (https://optimly.ai/brand/bidgely)
- Uplight (https://optimly.ai/brand/uplight)
## Buyer Intent Signals
Problems: Manual Outreach: Utility customer service teams manually calling or emailing residents with efficiency tips. | Infrastructure Expansion: Accepting high peak loads and investing in infrastructure rather than demand-side management.
Solutions: utility behavioral energy efficiency software | home energy reports providers | utility customer engagement platform | AI for residential load flexibility | Opower alternatives for utilities | Generic Marketing Tools: Using generic CRM or marketing automation tools to send un-metered energy advice emails.