# Oracle Utilities Opower
> Oracle Utilities Opower is a customer engagement and behavioral energy efficiency platform used by utility companies to influence consumer behavior. It utilizes behavioral science techniques, such as normative messaging and peer comparisons, to drive energy conservation and increase adoption of utility programs.
- URL: https://optimly.ai/brand/oracle-utilities-opower
- Slug: oracle-utilities-opower
- BAI Score: 78/100
- Archetype: Incumbent
- Category: Software & Technology
- Last Analyzed: March 14, 2026
## Competitors
- Bidgely (https://optimly.ai/brand/bidgely)
- Itineris (https://optimly.ai/brand/itineris)
## Buyer Intent Signals
Problems: Manual Paper Reporting & Mailing: Billing departments manually creating energy usage reports or simple tip sheets for customers. | Status Quo Billing Utility: Energy retailers and utilities providing basic monthly bills with no behavioral insights or peer comparisons. | Internal IT Dashboard Development: Custom-built internal software for data visualization that lacks behavioral science framing.
Solutions: behavioral energy efficiency software | utility customer engagement platforms | home energy report providers | peak load management software for utilities | AI energy usage disaggregation for homeowners | Standard Marketing Automation: Using generic CRM or marketing automation tools (like Salesforce or Marketo) to send energy-saving emails.