# Orange Business
> Orange Business is the business-to-business division of Orange S.A., a global telecommunications company. It provides integrated communication and digital services including networking, cloud computing, cybersecurity, and IoT applications for multinational corporations. Following a 2023 rebrand, it shifted focus from legacy telecom services to becoming a lead integrator for enterprise digital transformation.
- URL: https://optimly.ai/brand/orange-business-services-obs
- Slug: orange-business-services-obs
- BAI Score: 88/100
- Archetype: Challenger
- Category: Telecommunications & IT Services
- Last Analyzed: April 10, 2026
## Competitors
- Bt Global Services (https://optimly.ai/brand/bt-global-services)
- NTT Limited (https://optimly.ai/brand/ntt-limited)
## Buyer Intent Signals
Problems: In-house IT Engineering: Internal IT departments building custom networking and security solutions using hardware from multiple vendors. | Global Systems Integrators (GSIs): Hiring global consultancies like Accenture or Deloitte to manage digital transformation and network architecture.
Solutions: global managed SD-WAN providers | enterprise network security services Europe | managed IoT solutions for manufacturing | best cloud migration agency for mid-market | global telecom operators for enterprise | SaaS Point Solutions: Purchasing standalone SD-WAN or cybersecurity software without managed service oversight.