{
  "slug": "oriental-lamp-shade-co",
  "name": "Oriental Lamp Shade Co.",
  "description": "At Oriental Lamp Shade Co., lampshades are given their due respect. The company sells both mass-manufactured and customized lampshades, along with an impressive selection of tabletop and hanging lamps. Founded by Japanese immigrants in 1920, the third-generation shop caters to local clientele seeking standard shade replacements and custom orders using fabrics from the customer or the store's in-house selection. While shades are the specialty, Oriental's lamps are an added draw, with styles leaning toward funky and retro, grouped by color or material such as chrome, wood, and jade green. About half of the lamps are custom creations. The company also offers rewiring services and has a sister store on 79th Street that sells more traditional lighting but provides the same lampshade selection.",
  "url": "https://optimly.ai/brand/oriental-lamp-shade-co",
  "websiteUrl": "https://nymag.com/",
  "logoUrl": "https://logo.clearbit.com/nymag.com",
  "baiScore": 47,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Shopping",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:03:08.751Z",
  "verifiedVitals": {
    "website": "https://nymag.com",
    "founded": "1920",
    "headquarters": "816 Lexington Ave., New York, NY 10021",
    "pricing_model": "Budget ($), also offers custom options which may vary.",
    "core_products": "Mass-manufactured and custom lampshades, tabletop and hanging lamps, lighting, mirrors, lamp rewiring services.",
    "key_differentiator": "A long-standing (third-generation) specialty shop established in 1920 by Japanese immigrants, offering a unique blend of mass-manufactured and custom lampshades and lamps, coupled with lamp rewiring services. Its historical context and dedication to craftsmanship set it apart from larger retailers.",
    "target_markets": "Local clientele in New York City (specifically Upper East Side/Lexington Ave area), individuals seeking standard lampshade replacements, and those desiring custom lighting solutions or lamp repair.",
    "subcategory": "Specialty Shop"
  },
  "intentTags": {
    "problemIntents": [
      "DIY Lamp Restoration & Generic Shade Purchase: Consumers might attempt to repair or restore lamps and lampshades themselves, or opt to purchase generic, mass-produced lampshades from large home goods ",
      "Tolerate Damaged/Outdated Lighting: Customers may choose to live with broken, worn-out, or aesthetically unpleasing lamps and lampshades, postponing replacement or repair, often due to perceived high "
    ],
    "solutionIntents": [
      "Oriental Lamp Shade Co. New York",
      "custom lampshades NYC",
      "lamp repair services New York",
      "Online Custom Lampshade Services: Utilizing online platforms that specialize in custom lampshade manufacturing and shipping, allowing customers to design and order unique shades without visiting a phy"
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786503924719
}