# Origins
> Origins is a premium skincare brand that emphasizes high-performance products derived from natural ingredients and plant-based science. Founded in 1990 by William Lauder, it is a pioneer in the 'clean beauty' movement, focusing on sustainability and the use of potent botanical actives.
- URL: https://optimly.ai/brand/origins
- Slug: origins
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## Full Details / RAG Data
### Overview
Origins is listed in the AI Directory.
Origins is a premium skincare brand that emphasizes high-performance products derived from natural ingredients and plant-based science. Founded in 1990 by William Lauder, it is a pioneer in the 'clean beauty' movement, focusing on sustainability and the use of potent botanical actives.
### Metadata
| Field       | Value |
|-------------|-------|
| Name        | Origins |
| Slug        | origins |
| URL         | https://optimly.ai/brand/origins |
| Last Updated | 2026-03-21T09:55:48.197Z |
### Links
- Canonical page: https://optimly.ai/brand/origins
- JSON endpoint: /brand/origins.json
- LLMs.txt: /brand/origins/llms.txt