{"name":"OTP banka Srbije","domain":"otpbanka.rs","url":"https://optimly.ai/brand/otp-banka-srbije","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"OTP banka Srbije is a bank offering financial products and services for individuals and legal entities in Serbia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"},{"key":"description","label":"Description","shape":"text","content":"OTP banka Srbije provides savings, loans, payment accounts, debit cards, insurance-related services, online banking, mobile banking, financial guidance and customer support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://otpbanka.rs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Supportive, practical and approachable, with an emphasis on helping customers find suitable financial solutions and manage money safely.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage everyday banking, payments, savings, borrowing, digital banking and financial security needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings and term deposits\nCash and housing loans\nPayment accounts and debit cards\nOnline banking for individuals and legal entities\nMobile banking\nJunior banking services for children aged 11 to 18\nFinancial education and personal finance guidance\nCustomer support and branch services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Term savings deposits\nCash loans\nOnline cash loans\nHousing loans\nPayment account with basic services\nJunior debit card\nOTP m-bank mobile banking application\nOTP m-bank application for Juniors","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises a special term-savings offer with nominal interest rates up to 3.95% for EUR and effective interest rates up to 3.36%, and nominal/effective rates up to 5.5% for dinar savings. The offer is stated to be valid until 30 November 2026. A cash-loan promotional offer is stated for 1–15 October 2026.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, parents and children aged 11 to 18, pensioners, clients receiving salaries through the bank, and legal entities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses in Serbia seeking banking, savings, lending, payment and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing basic payment accounts\nMaking everyday payments with debit cards\nSaving money through term deposits\nFinancing personal needs with cash or online cash loans\nFinancing a home with housing loans\nProviding children with a junior debit card and supervised banking access\nManaging finances through mobile and online banking\nGetting financial guidance for budgeting and life situations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of banking products and services\nSimpler management of everyday finances and payments\nAbility to save with fixed-term deposit products\nAccess to personal and housing financing\nDigital access to banking through mobile and online channels\nGreater financial independence and money-management skills for young people\nImproved awareness of online safety and financial fraud\nAccess to customer support through contact centers and branches","source_type":"1p_website","source_label":"Brand's website","source_url":"https://otpbanka.rs","updated_at":"2026-11-07T05:12:16.939614+00:00"}]}],"last_refreshed_at":"2026-11-07T05:12:16.947972+00:00","last_changed_at":"2026-11-07T05:12:16.955116+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5f9f1dd7-dee9-448e-af1e-6ec8cfe1a716"}