{
  "slug": "oura-appring",
  "name": "oura-appring",
  "description": "Oura Ring is a smart ring that tracks a variety of personal health metrics including sleep, activity, wellness, heart health, women's health, and stress, providing insights to help users live healthier lives. It is designed for comfortable all-day and night wear, offering accurate data from the finger and is eligible for FSA or HSA funds.",
  "url": "https://optimly.ai/brand/oura-appring",
  "websiteUrl": "https://ouraring.com/",
  "logoUrl": "https://logo.clearbit.com/ouraring.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Smart Wearables",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:30.366Z",
  "verifiedVitals": {
    "website": "https://ouraring.com",
    "category": "Wearable Technology, Health and Fitness Tracking",
    "what_it_does": "Oura-appring manufactures and sells smart rings that collect personal health metrics and provide insights into sleep, rest, wellness, longevity, activity, fitness, heart health, women's health, and stress. The accompanying Oura Membership unlocks detailed health data, long-term trends, and personalized guidance through the Oura App.",
    "primary_audience": "Individuals seeking to monitor and improve their personal health and wellness, including health-conscious consumers, elite athletes, and medical researchers.",
    "core_product": "Oura Ring",
    "pricing_model": {
      "kind": "subscription",
      "detail": "The Oura Ring hardware is available for a one-time purchase, with prices ranging from $349 to $499. An Oura Membership is required to access full health data and insights, costing $5.99 per month or $69.99 per year, with the first month free for new members."
    },
    "parent_ownership": "Oura Inc., incorporated in Delaware, USA. The company was originally Oura Health Oy, founded in Finland in 2013.",
    "named_competitors": [
      "Ultrahuman Ring Air",
      "Evie Ring",
      "RingConn Ring Gen 2",
      "Circular Ring 2",
      "SleepOn Ring Go2sleep 3",
      "Samsung Galaxy Ring",
      "WHOOP",
      "Fitbit",
      "Apple Watch"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787466084364
}