{
  "slug": "oura-ring",
  "name": "Oura Ring",
  "description": "Oura Ring is the world's smallest smart ring designed to provide deeply personal health metrics and insights by comfortably tracking sleep, rest, wellness, longevity, activity, fitness, heart health, women's health, and stress. It offers data-driven guidance to help users live healthier lives.",
  "url": "https://optimly.ai/brand/oura-ring",
  "websiteUrl": "https://ouraring.com/",
  "logoUrl": "https://logo.clearbit.com/ouraring.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Wearable Health Trackers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T08:10:44.585Z",
  "verifiedVitals": {
    "website": "https://ouraring.com",
    "category": "Wearable technology",
    "what_it_does": "Oura-ring is a smart ring that tracks various health metrics, including sleep, physical activity, heart rate, sleep stages, stress levels, body temperature, blood oxygen, and period prediction. It collects over 50 health metrics and provides personalized insights to help users improve their sleep, manage stress, and support recovery.",
    "primary_audience": "Individuals interested in personal health, wellness, fitness, and sleep tracking, including health-conscious consumers, elite athletes, and medical researchers. The product and its membership are also eligible for Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).",
    "core_product": "The Oura Ring, a smart ring available in various models such as Oura Ring 4, Oura Ring 4 Ceramic, and Oura Ring 5.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "The Oura Ring hardware is a one-time purchase, with prices ranging from $299 to $549 depending on the style and finish. To access most of the app's features, detailed insights, long-term trends, and personalized guidance, a monthly Oura Membership subscription is required, costing $5.99 per month or $69.99 per year in the US and EU. New members typically receive their first month free. Without the membership, users only see basic daily scores for Readiness, Sleep, and Activity."
    },
    "parent_ownership": "Oura Health Ltd (natively Oura Health Oy) is a Finnish health technology company. It is majority-owned by foreign investors, with the largest shareholders being funds managed by California-based Forerunner Partners and New York's Bedford Ridge Investment Company. Finnish venture capital firm Lifeline Ventures ranks third. The parent company is relocating to Delaware.",
    "named_competitors": [
      "Samsung Galaxy Ring",
      "RingConn Gen 2",
      "RingConn Gen 3",
      "Ultrahuman Ring Air",
      "Ultrahuman Ring Pro",
      "Amazfit Helio Ring",
      "Renpho LYNX Smart Ring",
      "Luna Ring Gen 2",
      "Leep Ring"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty tracking sleep quality",
      "Lack of comprehensive wellness insights",
      "Challenges in achieving fitness goals",
      "Concerns about heart health",
      "Need for women's health understanding",
      "Stress management difficulties",
      "Desire for longevity and healthier living",
      "Seeking accurate personal health data",
      "Monitoring recovery from illness"
    ],
    "solutionIntents": [
      "Wearable sleep tracking",
      "Personalized health guidance",
      "Activity and fitness monitoring",
      "Heart rate variability tracking",
      "Women's health insights from wearables",
      "Stress monitoring and management tools",
      "Readiness score for daily optimization",
      "Data-driven health decision making"
    ],
    "evaluationIntents": [
      "Oura Ring reviews",
      "Best smart ring for health tracking",
      "Oura Ring vs. other wearables comparison",
      "Oura Membership cost and benefits",
      "Oura Ring accuracy",
      "FSA/HSA eligibility for health devices",
      "Wearable technology for wellness"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787556014522
}