{
  "slug": "ouraddio",
  "name": "Ouraddio",
  "description": "Ouraddio provides an online platform that simplifies the creation of estate plans, including wills, advance directives, beneficiary designations, and final arrangement wishes, making it accessible and affordable for individuals, couples, and families.",
  "url": "https://optimly.ai/brand/ouraddio",
  "websiteUrl": "https://ouraddio.com/",
  "logoUrl": "https://logo.clearbit.com/ouraddio.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Estate Planning Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-25T18:34:32.850Z",
  "verifiedVitals": {
    "website": "https://ouraddio.com",
    "category": "Estate Planning",
    "what_it_does": "Ouraddio provides an online platform that enables individuals, couples, and families to create, manage, and share comprehensive estate plans. This includes wills, advance directives, beneficiary designations, and final arrangement wishes. The service offers step-by-step guidance, the ability to easily make changes, and access to a network of expert attorneys, advisors, and dedicated Family Guides.",
    "primary_audience": "Individuals, couples, and families who are looking for a simple, clear, and complete way to create and manage their estate plans.",
    "core_product": "Online estate planning service and platform.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Offers a 14-day free trial. Paid plans include annual subscriptions (Individual $49/yr, Couple $99/yr, Family Plus $199/yr) and one-time purchase options (Individual $249, Couple $499, Family Plus $999)."
    },
    "parent_ownership": null
  },
  "intentTags": {
    "problemIntents": [
      "difficulty with traditional estate planning",
      "high cost of legal services for wills",
      "uncertainty about end-of-life wishes",
      "need to secure family's future",
      "how to make a will easily",
      "estate planning for pets"
    ],
    "solutionIntents": [
      "online will creation service",
      "affordable estate planning platform",
      "digital advance directive tool",
      "easy beneficiary designation setup",
      "platform to record final wishes",
      "sharing estate plans with family"
    ],
    "evaluationIntents": [
      "online will vs attorney",
      "cost of online estate planning",
      "reviews of Ouraddio",
      "best digital will service",
      "how to choose an estate planner",
      "comparing online will platforms"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790429834915
}