# Outerknown
> Outerknown is a sustainable clothing brand founded by professional surfer Kelly Slater and designer John Moore. The company focuses on coastal-inspired menswear and womenswear manufactured with high environmental and ethical standards, utilizing recycled materials and fair labor practices.
- URL: https://optimly.ai/brand/outerknown
- Slug: outerknown
- BAI Score: 76/100
- Archetype: Challenger
- Category: Fashion & Apparel
- Last Analyzed: April 10, 2026
- Part of: Independent (https://optimly.ai/brand/independent)
## Competitors
- Everlane (https://optimly.ai/brand/everlane)
- Faherty Brand (https://optimly.ai/brand/faherty-brand)
- Patagonia (https://optimly.ai/brand/patagonia)
## Buyer Intent Signals
Problems: Mass-Market Surf Brands: Buying conventional surf apparel from mass-market brands like Quiksilver or Billabong without regard for supply chain ethics. | Manual Ethical Sourcing: Vetting individual clothing items manually by checking labels and third-party sustainability databases (e.g., Good On You).
Solutions: best sustainable men's flannel shirt | Kelly Slater clothing brand | high end surf apparel brands | S.E.A. Jeans review | sustainable clothing for ocean lovers | certified b corp fashion brands | General Sustainable Apparel: Purchasing from other sustainable clothing brands that are not surf-specific, such as Everlane or Allbirds.
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## Full Details / RAG Data
### Overview
Outerknown is listed in the AI Directory.
Outerknown is a sustainable clothing brand founded by professional surfer Kelly Slater and designer John Moore. The company focuses on coastal-inspired menswear and womenswear manufactured with high environmental and ethical standards, utilizing recycled materials and fair labor practices.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Outerknown |
| Slug         | outerknown |
| URL          | https://optimly.ai/brand/outerknown |
| BAI Score    | 76/100 |
| Archetype    | Challenger |
| Category     | Fashion & Apparel |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T14:00:30.593Z |
### Verified Facts
- Founded: 2015
- Headquarters: Culver City, CA
### Competitors
| Name | Profile |
|------|---------|
| Everlane | https://optimly.ai/brand/everlane |
| Faherty Brand | https://optimly.ai/brand/faherty-brand |
| Patagonia | https://optimly.ai/brand/patagonia |
### Buyer Intent Signals
#### Problems this brand solves
- Mass-Market Surf Brands: Buying conventional surf apparel from mass-market brands like Quiksilver or Billabong without regard for supply chain ethics.
- Manual Ethical Sourcing: Vetting individual clothing items manually by checking labels and third-party sustainability databases (e.g., Good On You).
#### Buyers search for
- best sustainable men's flannel shirt
- Kelly Slater clothing brand
- high end surf apparel brands
- S.E.A. Jeans review
- sustainable clothing for ocean lovers
- certified b corp fashion brands
- General Sustainable Apparel: Purchasing from other sustainable clothing brands that are not surf-specific, such as Everlane or Allbirds.
### Parent Brand
- Independent (https://optimly.ai/brand/independent)
### Links
- Canonical page: https://optimly.ai/brand/outerknown
- JSON endpoint: /brand/outerknown.json
- LLMs.txt: /brand/outerknown/llms.txt