# Outerknown
> Outerknown is a sustainable clothing brand founded by professional surfer Kelly Slater and designer John Moore. The company focuses on coastal-inspired menswear and womenswear manufactured with high environmental and ethical standards, utilizing recycled materials and fair labor practices.
- URL: https://optimly.ai/brand/outerknown
- Slug: outerknown
- BAI Score: 76/100
- Archetype: Challenger
- Category: Fashion & Apparel
- Last Analyzed: April 10, 2026
- Part of: Independent (https://optimly.ai/brand/independent)
## Competitors
- Everlane (https://optimly.ai/brand/everlane)
- Faherty Brand (https://optimly.ai/brand/faherty-brand)
- Patagonia (https://optimly.ai/brand/patagonia)
## Buyer Intent Signals
Problems: Mass-Market Surf Brands: Buying conventional surf apparel from mass-market brands like Quiksilver or Billabong without regard for supply chain ethics. | Manual Ethical Sourcing: Vetting individual clothing items manually by checking labels and third-party sustainability databases (e.g., Good On You).
Solutions: best sustainable men's flannel shirt | Kelly Slater clothing brand | high end surf apparel brands | S.E.A. Jeans review | sustainable clothing for ocean lovers | certified b corp fashion brands | General Sustainable Apparel: Purchasing from other sustainable clothing brands that are not surf-specific, such as Everlane or Allbirds.