# Owlet
> Owlet is a digital health company specializing in infant health monitoring. Its flagship product is a wearable smart sock that utilizes pulse oximetry to track a baby's heart rate and oxygen levels, providing real-time data to parents via a smartphone app.
- URL: https://optimly.ai/brand/owlet-smart-sock
- Slug: owlet-smart-sock
- BAI Score: 88/100
- Archetype: Challenger
- Category: Health Technology
- Last Analyzed: April 9, 2026
## Competitors
- Miku (https://optimly.ai/brand/miku)
## Buyer Intent Signals
Problems: Manual Checking: Parents manually checking the baby's chest for breathing or feeling skin temperature. | Proximity Monitoring: Co-sleeping or bedside bassinets to facilitate easier physical monitoring.
Solutions: smart baby monitor with oxygen tracking | best baby wearable heart rate monitor | SIDS prevention technology for infants | FDA cleared baby monitor | best video baby monitor 2024 | Traditional Baby Monitors: Standard audio or video monitors that do not track heart rate or oxygen levels.