{
  "slug": "ownbackup-own",
  "name": "Own (OwnBackup)",
  "description": "Own (formerly OwnBackup) provides a leading cloud data protection platform that offers automated daily backups and rapid, granular recovery for mission-critical SaaS applications like Salesforce, Microsoft 365, ServiceNow, and more, helping businesses maintain business continuity and meet compliance requirements.",
  "url": "https://optimly.ai/brand/ownbackup-own",
  "websiteUrl": "https://support.owndata.com/",
  "logoUrl": "https://logo.clearbit.com/support.owndata.com",
  "baiScore": 29,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Phantom",
  "archetype_status": "active",
  "category": "Enterprise Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:03:06.449Z",
  "verifiedVitals": {
    "website": "https://support.owndata.com",
    "founded": "2015",
    "headquarters": "Englewood Cliffs, New Jersey, USA",
    "pricing_model": "Subscription-based, typically tiered based on factors such as number of users, data volume, or specific applications.",
    "core_products": "Own Recover (backup & recovery), Own Accelerate (sandbox seeding), Own Archiver (data archiving) for SaaS platforms like Salesforce, Microsoft 365, and ServiceNow.",
    "key_differentiator": "Purpose-built and deeply integrated for SaaS data protection, offering comprehensive granular recovery options, automated daily backups, and advanced sandbox seeding capabilities, with a strong focus on compliance and security.",
    "target_markets": "Mid-market to enterprise businesses across various industries, heavily reliant on critical SaaS applications, particularly Salesforce, Microsoft 365, and ServiceNow.",
    "employee_count": "Approximately 800-1000",
    "funding_stage": "Late Stage Private / Venture-backed Unicorn (Series E/F)",
    "subcategory": "SaaS Data Protection"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Data Export & Backup: Manually exporting data from SaaS applications at regular intervals and storing it, which is prone to error, labor-intensive, and lacks granular recovery.",
      "Data Recovery Consultants: Engaging third-party specialists or agencies for data recovery services after an incident, which can be costly, time-consuming, and reactive rather than proactive.",
      "Rely on SaaS Vendor's Default Backup: Assuming the SaaS provider's native backup is sufficient, which often only covers infrastructure-level failures, not user-induced data loss, corruption, or malici"
    ],
    "solutionIntents": [
      "Own reviews",
      "Salesforce data backup",
      "OwnBackup competitors",
      "What is OwnBackup",
      "General Purpose Cloud Backup Tools: Using generic cloud backup services not specifically designed for the complexities and APIs of critical SaaS applications like Salesforce or Microsoft 365, leading "
    ],
    "evaluationIntents": [
      "OwnBackup pricing"
    ]
  },
  "timestamp": 1786490356352
}