# Own (OwnBackup)
> Own (formerly OwnBackup) provides a leading cloud data protection platform that offers automated daily backups and rapid, granular recovery for mission-critical SaaS applications like Salesforce, Microsoft 365, ServiceNow, and more, helping businesses maintain business continuity and meet compliance requirements.
- URL: https://optimly.ai/brand/ownbackup-own
- Logo: https://logo.clearbit.com/support.owndata.com
- Slug: ownbackup-own
- BAI Score: 29/100
- Archetype: Phantom
- Category: Enterprise Software
- Last Analyzed: August 9, 2026
## Buyer Intent Signals
Problems: Manual Data Export & Backup: Manually exporting data from SaaS applications at regular intervals and storing it, which is prone to error, labor-intensive, and lacks granular recovery. | Data Recovery Consultants: Engaging third-party specialists or agencies for data recovery services after an incident, which can be costly, time-consuming, and reactive rather than proactive. | Rely on SaaS Vendor's Default Backup: Assuming the SaaS provider's native backup is sufficient, which often only covers infrastructure-level failures, not user-induced data loss, corruption, or malici
Solutions: Own reviews | Salesforce data backup | OwnBackup competitors | What is OwnBackup | General Purpose Cloud Backup Tools: Using generic cloud backup services not specifically designed for the complexities and APIs of critical SaaS applications like Salesforce or Microsoft 365, leading 
Comparisons: OwnBackup pricing